Aligned

Today’s episode of the Aligned podcast launches a three-part series featuring Ed Rusch. Ed has served as Chief Marketing Officer for several different companies, and his efforts yielded significant parts of their success. In this series, he and Sean discuss the importance of finding a happy medium between sales and marketing alignment. 

In today’s episode of Aligned, we continue our conversation featuring Fitzmartin’s Jessica Jardin and Hubspot’s Jordan Benjamin. In this second-part conversation, Jordan discusses the importance of understanding how data-driven decisions and an integrated toolset impact your sales cycle.

Today’s episode of Aligned is a section from Fitzmartin’s webinar featuring Hubspot’s Jordan Benjamin and Fitzmartin’s Jessica Jardin to discuss what Presidents, CEOs, and any middle-market leaders need to know when analyzing technology solutions.

Outsourcing and hiring new talent is a natural outgrowth of scaling a business. But how can a small or mid-sized company do this process effectively while retaining a full funnel? In today’s episode of Aligned, Sean is joined by the founder of Sales Schema, Dan Englander, to hear his thoughts on the issue.

Today’s episode of Aligned continues Sean and guest Will Riley’s discussion on internet privacy changes and what it means for your marketing efforts in 2023. As a RevOps expert, Will shares his (inadvertent) first hand experience with terms of use issues and how you, as a marketer or business owner, can protect your company.

As the third-party digital cookie begins to crumble, what does that mean for marketing professionals? In today’s episode of Aligned, Sean and FitzMartin’s Revenue Operations Director Will Riley discuss the implications of upcoming internet privacy changes and outline tactics to maintain effective digital marketing in 2023.

Continuing from our last episode, today’s episode of Aligned is the second half of Sean’s conversation with Taylor on storytelling. Check out the episode to learn how you, as a business executive or marketer, can implement storytelling best practices into your business. (And be sure to check out the previous episode for the entire conversation.)

In today’s episode of Aligned, we’re taking a look through the Aligned Archives to relisten to Sean’s conversation with commercial film director Taylor Robinson in this two-part episode. The topic? The art of storytelling.

On today’s episode of Aligned, we’re rerunning a fan-favorite episode featuring Sean’s interview with Luke Allen, President of OHD, about finding, developing, and retaining A-level employees. As we enter the new year, fostering positive relationships with your team is critical to creating the culture and atmosphere that retains them.

B2B professionals often focus exclusively on revenue gain and cost reduction as ways to provide value to customers, overlooking an incredibly useful value proposition: emotional value. In today’s episode of Aligned, Sean discusses the importance of delivering value to customers to drive sales, utilizing several frameworks to understand just how you can develop and showcase value as an organization.

In today’s episode of Aligned, Sean is pulling a fan-favorite episode from the archives: his conversation with Luke Allen about how to attract, develop and retain talent. Luke Allen is the CEO of OHD, an international company specializing in inside sales, outside sales, and sales reps.

The ultimate goal for salespeople is pretty simple - to close more deals. But how do we make that happen? Today’s episode of Aligned is a rerun of Sean’s guest appearance on The Sales Evangelist Podcast hosted by Donald Kelly. The pair discusses the science-based approach to sales and marketing (and the alignment between the two) that Fitzmartin specializes in to drive revenue for clients.

On today’s episode of Aligned, we’re pulling out an all-time favorite episode featuring our first episode with Will Riley that benefits virtually any business owner looking for simple changes that can lead to high impact across your business’s performance. The secret? Revenue operations!

We know it goes against the typical belief. So how does structure liberate creativity? For any group of people, whether an acting troupe, a film set or a marketing department, operating within a framework is the key to creating content that best reaches your set goals. On today’s episode of Aligned, Sean is joined by actor, writer, producer, coach, and speaker Michael Allosso to discuss why structure doesn’t limit creativity; it liberates it.

In the conclusion of Sean’s series with Blue Ridge’s CMO, Ed Rusch, Ed and Sean discuss the importance of incrementalism. In a field filled with explosive growth, particularly one burgeoning with new technology, tactics, and strategies, finding a route to sustainable but progressive growth is necessary to achieve lasting success.

Marketing has universal truths that guide how to operate best to marketing initiatives. Today’s episode of Aligned is a continuation of our conversation with guest Ed Rusch. He and Sean discuss how these truths, which Ed discovered by working in the supply chain for oil and gas, can be applied for any marketing strategy.

On today’s episode of Aligned, Sean is joined by digital marketing devotee Ed Rusch. Ed is passionate about customer experiences and is the current CMO of Blue Ridge. In a three-part series, Ed will articulate his major takeaways from his years of experience in the marketing space. Today’s topic? Common myths and misconceptions of executive-level marketing.

Continuing from our last episode, today’s episode of Aligned features another conversation with Taylor on storytelling. Check out the episode to learn how you, as a business executive or marketer, can implement storytelling best practices into your business.

Storytelling isn’t just a way to share your business’s stories and information; it’s a way to connect with audiences. It’s a way to make connections between you, your products, and the emotions you elicit in your audience. In today’s episode of Aligned, Sean is joined by commercial film director Taylor Robinson in this two-part episode to discuss the art of storytelling.

Today’s episode of Aligned is all about: value. But what does value even mean? From a practical standpoint, value leads to increased margins, more effective sales, and increased revenue. But value isn’t just practicality; there’s a depth involved. Sean Doyle dives into the meaning of value and how to provide that value for clients and customers.

On today’s episode of Aligned, Sean is rejoined by President of OHD Luke Allen to discuss the sales and marketing relationship. The two departments are often thought of as a water and oil mixture - two necessary components that don’t work well together. In today’s episode, we’re going to find out why (and how to change it.)

Will and Sean conclude their 5 for 15 Rev Ops series with the discussion of a critical (yet often unrecognized) component of business development: innovation. But how does innovation play into revenue operations? Check out today’s episode of Aligned to find out.

As we wrap up our series on revenue operations, it’s time for a conversation about a driving force behind the expansion and problem-solving for businesses: marketing technology.

On today’s episode of Aligned, we’re entering part three of our five and fifteen series about revenue operations. Specifically, this episode focuses on customer success.

This is part two of an ongoing conversation about Rev Ops and why it’s such a big focus right now. Sales and marketing alignment is tied to revenue. Today we’re talking about the stage when someone has moved from preparing to buy to actually taking action.

This conversation is part of our continuing discussion around revenue operations and why it’s such a big focus right now. Rev ops is a function that consolidates, organizes, and improves communication between three teams that are typically siloed: marketing, sales, and customer success.

Will Riley is an expert on revenue operations here to discuss why businesses should care about revenue operations and to explain what it does and why it’s booming. This conversation is the first of five more to follow about rev ops.

Though we often focus immediately on revenue gain and cost reduction, we tend to overlook emotional value despite its importance to our clients. It’s a little-used lever that can help them improve their standing with their bosses and that can help us close deals.

Continuing our series on sales culture and talent, we’re talking with Luke Allen about retaining great talent on the heels of our discussions about attracting and developing that talent.

Luke Allen, President of OHD, and an expert in sales culture, returns to follow-up on the Attract episode, in which he and Sean Doyle discussed how to bring in A-players. The next part of the conversation centers around how to develop those people.

Today’s conversation offers three sets of ideas about sales culture, and specifically about how to attract, develop, and retain talent.

Sean Doyle and Luke Allen discuss sales culture, which has become an important conversation in the workplace, in coaching, and in consulting because it’s another lever we can pull.

An exploration of sales technique that goes beyond selling based on promises of increased revenue or decreased costs.

Sean Doyle and Lee Knight share some of the more poorly written sales emails they’ve received lately, and provide insights to help you improve your own writing.

Anna Svarney, Will Riley and Sean Doyle discuss the growing use of “sales enablement” to drive more conversions of late-stage sales opportunities.

Sean and Luke Allen continue their conversation about challenges and opportunities for marketing in closing late-stage prospects.

Sean speaks with Luke Allen, SVP of Occupational Health Dynamics (OHD) about challenges and opportunities for marketing in closing late-stage prospects.

Sean talks with Lori Sullivan, marketing director at Fleetio, about building a marketing team, and the central role of marketing technology.

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