Aligned

We know it goes against the typical belief. So how does structure liberate creativity? For any group of people, whether an acting troupe, a film set or a marketing department, operating within a framework is the key to creating content that best reaches your set goals. On today’s episode of Aligned, Sean is joined by actor, writer, producer, coach, and speaker Michael Allosso to discuss why structure doesn’t limit creativity; it liberates it.

In the conclusion of Sean’s series with Blue Ridge’s CMO, Ed Rusch, Ed and Sean discuss the importance of incrementalism. In a field filled with explosive growth, particularly one burgeoning with new technology, tactics, and strategies, finding a route to sustainable but progressive growth is necessary to achieve lasting success.

Marketing has universal truths that guide how to operate best to marketing initiatives. Today’s episode of Aligned is a continuation of our conversation with guest Ed Rusch. He and Sean discuss how these truths, which Ed discovered by working in the supply chain for oil and gas, can be applied for any marketing strategy.

On today’s episode of Aligned, Sean is joined by digital marketing devotee Ed Rusch. Ed is passionate about customer experiences and is the current CMO of Blue Ridge. In a three-part series, Ed will articulate his major takeaways from his years of experience in the marketing space. Today’s topic? Common myths and misconceptions of executive-level marketing.

Continuing from our last episode, today’s episode of Aligned features another conversation with Taylor on storytelling. Check out the episode to learn how you, as a business executive or marketer, can implement storytelling best practices into your business.

Storytelling isn’t just a way to share your business’s stories and information; it’s a way to connect with audiences. It’s a way to make connections between you, your products, and the emotions you elicit in your audience. In today’s episode of Aligned, Sean is joined by commercial film director Taylor Robinson in this two-part episode to discuss the art of storytelling.

Today’s episode of Aligned is all about: value. But what does value even mean? From a practical standpoint, value leads to increased margins, more effective sales, and increased revenue. But value isn’t just practicality; there’s a depth involved. Sean Doyle dives into the meaning of value and how to provide that value for clients and customers.

On today’s episode of Aligned, Sean is rejoined by President of OHD Luke Allen to discuss the sales and marketing relationship. The two departments are often thought of as a water and oil mixture - two necessary components that don’t work well together. In today’s episode, we’re going to find out why (and how to change it.)

Will and Sean conclude their 5 for 15 Rev Ops series with the discussion of a critical (yet often unrecognized) component of business development: innovation. But how does innovation play into revenue operations? Check out today’s episode of Aligned to find out.

As we wrap up our series on revenue operations, it’s time for a conversation about a driving force behind the expansion and problem-solving for businesses: marketing technology.

On today’s episode of Aligned, we’re entering part three of our five and fifteen series about revenue operations. Specifically, this episode focuses on customer success.

This is part two of an ongoing conversation about Rev Ops and why it’s such a big focus right now. Sales and marketing alignment is tied to revenue. Today we’re talking about the stage when someone has moved from preparing to buy to actually taking action.

This conversation is part of our continuing discussion around revenue operations and why it’s such a big focus right now. Rev ops is a function that consolidates, organizes, and improves communication between three teams that are typically siloed: marketing, sales, and customer success.

Will Riley is an expert on revenue operations here to discuss why businesses should care about revenue operations and to explain what it does and why it’s booming. This conversation is the first of five more to follow about rev ops.

Though we often focus immediately on revenue gain and cost reduction, we tend to overlook emotional value despite its importance to our clients. It’s a little-used lever that can help them improve their standing with their bosses and that can help us close deals.

Continuing our series on sales culture and talent, we’re talking with Luke Allen about retaining great talent on the heels of our discussions about attracting and developing that talent.

Luke Allen, President of OHD, and an expert in sales culture, returns to follow-up on the Attract episode, in which he and Sean Doyle discussed how to bring in A-players. The next part of the conversation centers around how to develop those people.

Today’s conversation offers three sets of ideas about sales culture, and specifically about how to attract, develop, and retain talent.

Sean Doyle and Luke Allen discuss sales culture, which has become an important conversation in the workplace, in coaching, and in consulting because it’s another lever we can pull.

An exploration of sales technique that goes beyond selling based on promises of increased revenue or decreased costs.

Sean Doyle and Lee Knight share some of the more poorly written sales emails they’ve received lately, and provide insights to help you improve your own writing.

Anna Svarney, Will Riley and Sean Doyle discuss the growing use of “sales enablement” to drive more conversions of late-stage sales opportunities.

Sean and Luke Allen continue their conversation about challenges and opportunities for marketing in closing late-stage prospects.

Sean speaks with Luke Allen, SVP of Occupational Health Dynamics (OHD) about challenges and opportunities for marketing in closing late-stage prospects.

Sean talks with Lori Sullivan, marketing director at Fleetio, about building a marketing team, and the central role of marketing technology.