For too many companies, marketing and sales exist independently of each other. This misalignment creates significant problems, particularly in the later stages of the customer decision journey, when sales is overly protective of their opportunities and marketing is unsure of its role in helping prospects take the final steps.
Latest Episodes
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Episode 43 July 25, 2022
Marketing Myths and Misconceptions
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Episode 42 July 5, 2022
Mastering Rewards to Close More Deals
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Episode 41 June 22, 2022
The Next Steps: Working with Net Promoter Scores to Fuel Growth
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Episode 40 June 7, 2022
The Missing Link to More Revenue: Standing up a SDR Department - Part 3
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Episode 39 May 24, 2022
The Missing Link to More Revenue: Standing up a SDR Department - Part 2
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Episode 38 May 10, 2022
The Missing Link to More Revenue: Standing up a SDR Department - Part 1
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Episode 37 April 26, 2022
How a Data-Driven View and Integrated Toolset Impacts the Full Sales Cycle - Part 2
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Episode 36 April 13, 2022
How a Data-Driven View and Integrated Toolset Impacts the Full Sales Cycle - Part 1
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Episode 35 March 29, 2022
When to Outsource: Prospecting Alignment for Sales and Marketing
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Episode 34 March 15, 2022
The Death of the Cookie: Understanding Internet Privacy - Part II
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Episode 33 March 1, 2022
The Death of the Cookie: Understanding Internet Privacy - Part I
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Episode 32 Feb 15, 2022
The Art of Storytelling: Part II
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Episode 31 Feb 1, 2022
The Art of Storytelling: Part I
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Episode 30 Jan 12, 2022
How and Why You Must Prioritize The Development of Employees
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Episode 29 Jan 10, 2022
We Overlook Emotional Value Despite Its Importance to Our Clients
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Episode 28 Dec 30, 2021
Why Your Company Must Proactively Seek Great Talent
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Episode 27 Nov 29, 2021
Looking Back/Looking Forward - The Secret To Closing More Deals
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Episode 26 NOV 11, 2021
The Power of Revenue Operations For Small-to-Medium Sized Businesses
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Episode 25 Nov 2, 2021
Why Frameworks Are Necessary for the Creative Mind
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Episode 24 Oct 19, 2021
Applying Incrementalism to Develop Sustainable Company Growth
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Episode 23 Oct 5, 2021
Macroeconomic Marketing: Using Financial Systems to Guide Marketing Strategy
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Episode 22 Sept 21, 2021
Marketing Myths and Misconceptions
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Episode 21 Sept 07, 2021
The Art of Storytelling: Part 2
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Episode 20 Aug 24, 2021
The Art of Storytelling: Part 1
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Episode 19 Aug 6, 2021
One Simple Strategy to Add Value to Customers in Meaningful Ways
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Episode 18 July 22, 2021
Relationships Are Tricky, But The One Between Sales and Marketing Shouldn't Be
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Episode 17 July 14, 2021
How to Foster Innovation to Drive Company Strategy
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Episode 16 June 22, 2021
Strategy or Tools? How to Navigate the Right Marketing Technology Solution(s)
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Episode 15 June 1, 2021
The Importance of Customer Success When Creating Marketing Initiatives
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Episode 14 May 18, 2021
Why the Handoff Between Marketing and Sales is So Important
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Episode 13 May 4, 2021
Address Front-of-the-Funnel Demand Generation to Begin Improving Rev Ops
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Episode 12 April 20, 2021
The Power of Revenue Operations for Small-to-Medium Sized Businesses
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Episode 11 April 06, 2021
We Overlook Emotional Value Despite Its Importance To Our Clients
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Episode 10 March 16, 2021
The Value of Culture in Retaining Great Talent
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Episode 9 March 02, 2021
How and Why You Must Prioritize the Development of Employees
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Episode 8 February 16, 2021
Why Your Company Must Proactively Seek Great Talent
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Episode 7 February 09, 2021
Good Company Culture Will Improve Your Sales Force
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Episode 6 May 20, 2020
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Episode 5 May 18, 2020
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Episode 4 February 26, 2020
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Episode 3 January 27, 2020
The Role of Marketing in Late-Stage Sales, Part 2
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Episode 2 December 17, 2019
The Role of Marketing in Late-Stage Sales, Part 1
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Episode 1 May 31, 2019
Marketing Technology: Making Sense of the Madness
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Episode 12 April 20, 2021
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Episode 39 May 24, 2022
The Missing Link to More Revenue: Standing up a SDR Department - Part 2
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Guest Appearances
FitzMartin CEO and Founder, Sean Doyle, makes regular guest appearances on shows throughout the podcasting world focused on sales & marketing issues. You can check out his most recent appearances here.
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MayMay 16, 2022
MindSet Playbook: The Science and Art of Growing Revenue
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MayMay 3, 2022
Marketing Mistakes (and How to Avoid Them)
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MayMay 3, 2022
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MayMay 3, 2022
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JanuaryJan 21, 2022
Business Breakthrough with Estie Rand - Part 2
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JanuaryJan 21, 2022
Business Breakthrough with Estie Rand - Part 1
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OctoberOct 21, 2021
Sales Lead Management Association Radio
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SeptemberSep 22, 2021
Marketer of the Day with Robert Plank
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JulyJul 26, 2021
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MayMay 5, 2021
Will Self-Service Continue to Be Valuable to Customers
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MayMay 5, 2021
How Customer Expectations Will Continue to Shift Post Pandemic
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AprilApr 12, 2021
The Hard Truth About B2B eCommerce
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JanuaryJan 14, 2021
Focus on Marketing Automation In Your Digital Transformation
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JanuaryJan 14, 2021
The Digital Transformation of Your Marketing Strategy
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NovemberNov 30, 2020
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NovemberNov 17, 2020
B2B Revenue Executive Experience
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OctoberOct 15, 2020
Profit From the Inside with Joel Block
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SeptemberSep 1, 2020
Getting The Attention of a Prospect Before They Even Think About Buying
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SeptemberSep 1, 2020
How to Use Influencers As a Major Marketing Strategy
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AugustAug 28, 2020
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AugustAug 25, 2020
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AugustAug 11, 2020
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AugustAug 4, 2020
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JuneJun 10, 2020
Restart Your Business Post-Pandemic
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JuneJun 10, 2020
Focus on These Three Things To Avoid Post-Pandemic Regrets
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