Meet the Team

• 

  Sean Doyle

  Co-Founder, Principal, Director of Strategy

  More about Sean
  

  Sean Doyle

  Co-Founder, Principal, Director of Strategy

  Sean is a principal at FitzMartin, and our leading mind and voice on sales and marketing strategy. Sean is particularly adept at applying the science of behavior change to the art of sales and marketing. It’s an approach that he and FitzMartin have developed over thousands of client engagements since 1992.

  Sean is an author and speaker. His first book, Shift: 19 practical, business-driven ideas for an executive in charge of marketing but not trained for the task, was published by Rockbench Publishing in 2018.

  The bottom line? Sean, for the length of his career, has been helping emerging middle-market clients acquire more and more profitable customers. While the principles he uses work in almost any industry, Sean has particular experience in manufactured goods, professional services, carpet, software, and healthcare equipment. Sean’s core principle applied: “Few companies fail for lack of quality products or services. Most companies fail for a lack of revenue. If nothing gets sold, nothing else really matters.”

  Every marketer, when asked for a list of representative clients, will pull out the biggest names in their portfolio. For Sean, it’s Georgia Pacific, the Southeastern Conference (yes the college sports empire), BBVA Compass (one of the largest banks on the globe) among other attention getters.

  But the truth is that Sean has spent most of his career helping the kinds of companies that make up most of American business.

  “Most of my clients are owners and executives who live with the daily pressures that come when cash flow is unpredictable. They are worried about meeting payroll. They are worried about short-term sales. They are worried about the twin obstacles of regulation and competition. My clients prefer answers to rhetoric. They prefer good enough to the perfect solution at 5x the cost and twice the time to implement.”
• 

  Anna Svarney

  Strategist / Director of Client Services

  More about Anna
  

  Anna Svarney

  Strategist / Director of Client Services

  “I keep my focus on the big picture and carrying that big-picture goal through the tactical plan to specific measurements. I see the big picture always."

  Anna’s Areas of Expertise

  • Sales Barrier Analysis
  • Research
  • Organizational Alignment
  • Marketing Attribution
  • Marketing Program Planning

  How She Serves Our Clients
  Anna studies our clients. A lot. She analyzes their sales and marketing processes to understand where misalignment is causing breakdowns. She studies their customers to understand why they buy or don’t buy. And only then does she develop the strategies that help our clients to break down the silos within their own sales and marketing teams, to overcome the barriers-to-sales and to drive new revenue.

  Leveraging her research and analysis, she also helps our clients craft messaging that speaks directly to their customers’ needs. She creates the strategic campaign plans our clients rely on to get their message in the right place, at the right time — all to produce results. Anna has extensive expertise in digital marketing, which is more vital than ever these days.

  Anna is a graduate of the University of Alabama’s marketing program and has worked for several advertising agencies. She’s also worked on the client side as marketing director for a legal-industry startup, giving her a unique understanding of both sides of the agency-client team equation.
• 

  Mac Logue

  Writer / Creative Director

  More about Mac
  

  Mac Logue

  Writer / Creative Director

  “We help our clients define how, strategically, to position themselves to create the most revenue possible.”

  Mac’s Areas of Expertise

  • Brand Definition and Positioning
  • Campaign Development and Executions
  • Content Strategy and Information Architecture
  • Corporate Culture: Definition and Development

  What He Does for Our Clients
  Mac is all about messaging, telling stories and making sure clients are talking to the right audience. He’s learned over the years business owners and marketing directors tend to see everything from the company’s perspective. They want to talk about the company, the product, product features, product benefits.

  Mac flips the narrative. He’s fond of saying, “You don’t buy a drill because you need a drill. You need a hole.” He excels at helping clients see things from the customer’s perspective and crafting messaging that speaks to the customer in a relevant and meaningful way. Mac makes it all about the customer — the way it should be.
• 

  Will Riley

  Director of Revenue Operations

  More about Will
  

  Will Riley

  Director of Revenue Operations

  Originally from the Shoals area, “The Hit Recording Capital of the World,” Will received a degree in Communications from the University of North Alabama. It was there where he discovered his passions of impacting people and working in a creative environment.

  “Our clients face different challenges and have different marketing and sales needs. I specialize in thinking through their sales processes and filling the gaps between lead generation and closing.”

  Will’s Areas of Expertise

  • Digital Marketing Programs
  • Revenue Operations (RevOps):
        - Demand Generation
        - Sales Enablement
        - Customer Success Programs

  Why our clients care
  Will applies his unique skill set to create solutions that align a company’s sales and marketing efforts. To improve efficiency. To optimize the customer experience. And most importantly, to increase revenue.

  The thing is, every business is unique and requires a customized, strategic approach to integrate sales and marketing and improve the customer journey.

  That’s where Will comes in. He analyzes every stage of a client’s sales cycle to identify the gaps and barriers that are preventing more prospects from becoming clients. He then leverages the right technology or other tools to overcome those barriers to sales. His efforts create synchronicity and alignment and ultimately increase conversions and revenue.

  After graduating with a degree in Communications from the University of North Alabama, Will was a member of an award-winning credit union marketing team and founded several businesses of his own before landing at FitzMartin.
• 

  Jessica Vance

  Director of Operations

  More about Jessica
  

  Jessica Vance

  Director of Operations

  You may know our Director of Operations as Jessica Vance, but around the office, she’s affectionately known as JV.

  JV joined our team in mid-2021 and leads operations to ensure efficient execution across teams and create scalable processes for our growing company. That means on any given day you can find her pulling numbers, tracking tasks, or reading up on the Entrepreneurial Operating System.

  But when not working to prevent growth barriers and make the team’s jobs easier (and more profitable!), you can often find her enjoying a good IPA in the sunshine—and probably chasing down her two rescue pups. 
• 

  Terri McVey

  Director of Creative Operations

  More about Terri
  

  Terri McVey

  Director of Creative Operations

  Terri McVey has always been a creative at heart. That’s one of the many aspects that perfectly suit her for the role of Director of Creative Operations.

  Along with design skills and creative thinking, Terri brings a sincere passion for people to the table. That passion helps guide her in recruiting and developing a team of creative solutions providers while also balancing the unique creative strategies for clients.

  Terri earned a Bachelor of Science in Advertising and Graphic Design from the University of Alabama. Prior to landing at FitzMartin, Terri’s creative and entrepreneurial endeavors went from full-time freelancing to opening a retail shop before serving as the creative director for a B2B magazine.
• 

  Jessica Rose

  Project Manager

  More about Jessica
  

  Jessica Rose

  Project Manager

  Working with clients to build their brands, increase their revenue, and grow their businesses doesn’t matter if defined plans and strategic projects aren’t seen to fruition. Jess plays a strategic role in ensuring these goals are not only met, but done so timely, successfully, and on budget.

  As Project Manager, Jess flexes her wide range of project management skills to balance the “big picture” goals with the day-to-day tasks that help us help our clients get to where they want to be. She manages each project based solely on the individual client’s needs and overall goals, planning and tracking every detail, while also creating clear lines of communication between all stakeholders to ensure efficiency and effectiveness.

  Jess earned a B.S. in media communications from Full Sail University. She applied her expertise leading business development at several inbound marketing agencies and even co-founded a business of her own before landing at FitzMartin.
• 

  Tina Willis

  Account Manager

  More about Tina
  

  Tina Willis

  Account Manager

  “Good, clear, concise communication is vital to moving businesses forward.”

  
  Tina’s Areas of Expertise

  • Internal Communication
  • Marketing Program Planning and Execution
  • Reporting
  • Program and Project Management

  How She Helps Our Clients
  We’re in a relationship with our clients, working with them to build their brands, attract customers, increase revenue and grow their business. And with any relationship — any successful one, that is — good communication is essential.

  Tina is the one who makes this happen. She keeps the lines of communication open between client, agency and other stakeholders. She facilitates, translates, educates, motivates and manages, always focusing on efficiency and effectiveness. Within our company, she is also her clients’ advocate, ensuring that everything we do fulfills the goals we’ve set.

  Tina also has expertise in all aspects of the sales process from annual planning to precision-targeted social media campaigns to uncovering customer insight through analytics. She has a global understanding of how to help businesses get noticed, get customers and get where they want to be.

  Tina earned a B.A. in Communications from Auburn University. Before joining FitzMartin, Tina applied her communications and strategic expertise as account supervisor at an ad agency.
• 

  Lindsay Augsburger

  Revenue Operations Specialist

  More about Lindsay
  

  Lindsay Augsburger

  Revenue Operations Specialist

  Born and raised in Birmingham, AL, Lindsay received a Bachelor of Arts in Communication Degree from Auburn University. Before joining FitzMartin, she managed marketing initiatives for companies in the financial, healthcare and magazine production industries. 

  Lindsay’s Areas of Expertise:

  • Client Management Software
  • Revenue Operations:
        - Demand Generation
        - Sales Enablement
        - Customer Success Programs

  Why our clients care
  Lindsay applies her skill set in the growing Revenue Operations Department to help create solutions that align a company’s sales and marketing efforts. Not only to improve efficiency, but to optimize the customer experience and increase revenue.

  She focuses on driving leads through lifecycle nurture programs and leverages technology to analyze and report on all marketing campaigns for our clients. Her main goal is execute the vision and expansion of demand generation, account-based marketing and customer success programs for companies through data-drive decisions.

  When not increasing revenue for our clients, you can find Lindsay enjoying a nice charcuterie board and glass of wine (red, of course) or playing with her two little children.
• 

  Marlee Jones

  Account Manager

  More about Marlee
  

  Marlee Jones

  Account Manager

  Marlee's Areas of Expertise

  • Internal Communication
  • Marketing Program Planning and Execution
  • Reporting
  • Program and Project Management

  How She Helps Our Clients
  We’re in a relationship with our clients, working with them to build their brands, attract customers, increase revenue and grow their business. And with any relationship — any successful one, that is — good communication is essential.

  Marlee is the one who makes this happen. She keeps the lines of communication open between client, agency and other stakeholders. She facilitates, translates, educates, motivates and manages, always focusing on efficiency and effectiveness. Within our company, she is also her clients’ advocate, ensuring that everything we do fulfills the goals we’ve set.

  Marlee also has expertise in all aspects of the sales process from annual planning to precision-targeted social media campaigns to uncovering customer insight through analytics. She has a global understanding of how to help businesses get noticed, get customers and get where they want to be.

  Marlee is a graduate of Flager College’s Strategic Communication and Public Relations program. In previous roles, Marlee has been the lead for teams on the advertising agency side and has worked to integrate brand’s advertising and strategic marketing plans. She has also worked on internal client marketing teams and brings her knowledge of internal communication to the table. Some of the previous brands Marlee has worked with are in the industries of consumer packaged goods, entertainment, hospitality, and public affairs.

   

  When she's not replying to emails and helping clients score their goals, you can find Marlee out on a boat chasing down fish in the Gulf or hunting down home decor in vintage shops with an iced coffee in hand.
• 

  Alex Sherman

  Sales and Marketing Manager

  More about Alex
  

  Alex Sherman

  Sales and Marketing Manager

  Aligning sales and marketing within any organization is a requirement for successfully meeting company goals, and that’s precisely the goal of Alex as our Sales and Marketing Manager. 

  Alex is passionate about equipping clients with the resources needed to achieve their vision, grow their revenue, and engage their customers more effectively. He did that previously as the Director of Wholesale for a local coffee roasting company, where he helped increase the company’s revenue through new product development and working with the sales team to grow the client base.

  Along with strong leadership and communication skills, Alex brings that in-depth knowledge and understanding of sales and marketing and where they intersect to help develop comprehensive strategies that will guide clients to reach their short-term and long-term goals. 

  Born and raised in Birmingham, Alabama, Alex earned a B.A. in English from the University of Alabama at Birmingham. When he’s not helping coordinate sales and marketing teams or diligently serving clients, Alex can often be found spending time with his wife and son or reading a good book—preferably outside with a good beverage in hand.
• 

  Tristan Maryanski

  Account Coordinator

  More about Tristan
  

  Tristan Maryanski

  Account Coordinator

  For Tristan, the bottom line is rather simple: help clients meet their objectives. With a particularly strong passion for client-facing roles, she does that daily as an Account Coordinator.

  Leveraging her problem-solving abilities, creativity, and communication and managerial skills, Tristan helps execute marketing and advertising solutions that help clients grow their brand and their revenue stream.

  Tristan earned a B.S. in public relations with a minor in business administration from the University of Tennessee. While pursuing her degree, she spent two years working in social media marketing and even worked in events management before landing at FitzMartin.
• 

  Elizabeth McCoin

  Marketing Coordinator

  More about Elizabeth
  

  Elizabeth McCoin

  Marketing Coordinator

  Whether it be as a wife, mother, friend, or volunteer within the community, Elizabeth spends much of her time focused on the needs of others. She brings that inherent desire to improve the lives of others into the workplace in her role as Marketing Coordinator.

  A seasoned marketer, Elizabeth draws on her wide range of experience with the industry to support all marketing efforts within the company. With a strong focus on managing logistics, understanding of how to create a successful marketing strategy, and ability to collaborate across all departments, she is the driving force that empowers the successful fulfillment of FitzMartin’s annual marketing plan.

  Elizabeth earned a degree from Rhodes College in Memphis, Tennessee, before earning a master’s in marketing from the University of Alabama. Besides spending time with her family — husband, Seth, and twins, Virginia and Coleman — Elizabeth can often be found outdoors, on the golf course, cooking, and volunteering with a variety of organizations. She serves on the University of Alabama, Birmingham, School of Nursing’s Junior Board of Visitors and is a sustaining member of the Junior League of Birmingham.

• Interested in joining the team?

  Careers