About Us
Problems We Solve
What We Do
Resources
Contact
Get In Touch
Musings, observations, and outcomes from the work & minds of FitzMartin.
Recent posts
>
Case Study
HubSpot CRM Data Migration and Marketing Data Accessibility for a Multibillion-Dollar CAT Dealer
All
Blogs
Podcasts
Case Studies
Search By Topic
Marketing
Sales
Guest Podcast
FitzMartin
Business
Cognitive Marketing
B2B
revenue operations
Rev Ops
Data
Sales Enablement
High-value, hard-to-reach
Talent
Company Culture
Recruitment
Data Migration
Website Migration
Marketing Automation
CRM Data Management
Website Development
Optimization
OHD Demand Generation
Behavior Science: Your Sales and Marketing Superpower
Environment Management: Gifts and Late-Stage Sales
Environment Management: Cues and Buyer's Retreat
The Three Most Damaging Sales Tactics
How to Create Urgency in Your Prospects
Countering: Sell Backwards
How to Build Digital Systems That Work for You
Countering: The Customer Isn't Always Right
Looking Back/Looking Forward - The Secret To Closing More Deals
Unlocking Greater Market Share Through Category Design
Helping Relationships: Understanding the Buyers Point of View
Helping Relationships: Selling to B2B Buyers in a B2C World
Address Front-of-the-Funnel Demand Generation to Begin Improving Rev Ops
Marketing Technology: Making Sense of the Madness
Transformational Growth: Navigating M&As for Market Breakthroughs
The Executive Guide to Strategic AI
The Missing Link to More Revenue: Standing up a SDR Department - Part 2
The Value Triad
ChatGPT for B2B
Why the Handoff Between Marketing and Sales is So Important
Terrible Sales Emails
The Missing Link to More Revenue: Standing up a SDR Department - Part 1
When to Outsource: Prospecting Alignment for Sales and Marketing
Solve the Problem of Selling
Converting Commitments in Late Stage Sales
The Value of Culture in Retaining Great Talent
The Death of the Cookie: Understanding Internet Privacy - Part II
The Death of the Cookie: Understanding Internet Privacy - Part I
The Missing Link to More Revenue: Standing up a SDR Department - Part 3
How a Refined B2B Buyer Journey Revolutionizes To-Market Efficiency
The Next Steps: Working with Net Promoter Scores to Fuel Growth
Mastering Rewards to Close More Deals
Is this the End of Cookies?
Marketing Myths and Misconceptions
How to Engage More Effectively With Buyers
The Role of Marketing in Late-Stage Sales, Part 2
Optimizing Your Marketing Department
How and Why You Must Prioritize the Development of Employees
Why Sales Teams Don't Trust Marketers
We Overlook Emotional Value Despite Its Importance to Our Clients
Keys to Closing Executive-Level Deals
Sales Enablement
Level Up with Microcredentials from HubSpot Academy
The Art of Storytelling: Part 2
The Art of Storytelling: Part I
Good Company Culture Will Improve Your Sales Force
Commitment: Don't Lose Deals to Indecision
Why Your Company Must Proactively Seek Great Talent
Commitment: Answering the C-Suite's Most Pressing Questions
The Role of Marketing in Late-Stage Sales, Part 1
How Sales and Marketing Can Regain Buyer Trust
Top 5 AI Technologies for B2B
Environment Management: Keys to a Scalable Sales Pipeline
A C-Suite's Guide to Creating a Healthy Company Culture
How a Data-Driven View and Integrated Toolset Impacts the Full Sales Cycle - Part 2
The Power of Revenue Operations for Small-to-Medium Sized Businesses
An Executive's Guide to Sales and Marketing Alignment
How a Data-Driven View and Integrated Toolset Impacts the Full Sales Cycle - Part 1
We Overlook Emotional Value Despite Its Importance To Our Clients
GA4 Traffic Down Year-Over-Year? Don’t Panic – Here’s Why
Why 68% of Manufacturing & Industrial Marketing Agencies Struggle to Prove ROI—And What to Do About It
Workflows: A Neverender – The Endless Quest for Clarity in Marketing
The Future of Google Search and What it Means for SEO
Stop Fixing the Wrong Problem: Why Your Website Isn’t Holding You Back
Data Migration
HubSpot CRM Data Migration and Marketing Data Accessibility for a Multibillion-Dollar CAT Dealer
Bridging Technology with Innovation - The HubSpot CRM and Blackbaud Integration
Unlock Your Market Potential with FitzMartin's Total Addressable Market (TAM) Analysis
Avoid the Perils of Email Jail
Website Migration
FitzMartin's Seamless Website Migration with HubSpot CMS
Marketing Automation
Efficient Email Marketing Automation for a Top Five Accounting Firm in Alabama
Marketing Automation
Enhancing CRM Visibility and Integrations for a Leading Financial Institution
CRM Data Management
Integrating Custom Code into an Existing CRM Database
Website Development
Enhancing Company Culture Online Through Custom Microsite Development on HubSpot
Optimization
Migration CRM Data to a More Functional & Actionable Experience
Marketing Automation
Custom Code Workflow Integration
Marketing Automation
HubSpot Marketing Automation for a Prominent Community Bank
OHD "Wake the Dead"
How SPOC Automation saved $140K in first month with HubSpot
SPOC Automation: DriveShield
SPOC Automation: Two-Minute Drives
BBVA Compass Smart Pursuits
The Washington Center
Invision Carpet Systems
OHD Demand Generation
Chat as a Conversion Channel
SPOC Automation Low Voltage vs Medium Voltage
SPOC Automation Sales Enablement
BBVA Compass Smart Pursuits
Fear Factor: Decoding the Psychology of Fear in Marketing
Prospect Ghosting: Why It Happens & How to Avoid It
3 Ways to Accelerate Results
3 Signs It’s Time for a UX Audit
How Sales and Marketing Can Find Harmony and Drive Growth
Great Brands Start With a Great Culture
Beyond the NPS
The Do’s and Don’ts of Sending Gifts to New Clients
3 Reasons MAT is So Powerful
How Taking Your Prospect Off-Site Can Work in Your Favor
3 Ways to Reward a Prospect for Buying In
5 Steps to a Better Marketing Department
3 Ways to Make a Prospect Feel Safe About Buying
Is Your Value Proposition Insulting Your Potential Customers?
Will AI Investment Determine the Success of the Modern Business?
Marketing
Goodbye, Cookies
Marketing
Texting While Marketing? The Rules Have Changed
An Executive’s Guide to Sales and Marketing Alignment
The Case for Fractional CMOs: Cost-Effective Marketing Leadership for Emerging Middle Market Companies
A C-Suite’s Guide to Creating a Healthy Company Culture
Creativity in Advertising, does it even matter?
Sales
Solve the Problem of Selling
Converting Commitments in Late Stage Sales
Commitment: Answering the C-Suite’s Most Pressing Questions
Guest Podcast
Move Deals Through Your Pipeline with the Centricity Model
Commitment: Don’t Lose Deals to Indecision
Selling to B2B Buyers in a B2C World
Understanding the Buyer’s Point of View
The Customer Journey: The Path Every Company Has to Walk
Sell Backwards
The Customer Isn't Always Right
Sales
10 Sales and Marketing Tips for 2023 (According to the Experts)
Environment Management: Gifts and Late-Stage Sales
Sales
Environment Management: Cues and Buyer’s Retreat
Marketing
Insights from INBOUND: New Ways to Connect With Your Customers
Sales
Environment Management: Keys to a Scalable Sales Pipeline
Marketing
The Next Steps: Working with Net Promoter Scores to Fuel Growth
Sales
We Won! (So What?)
Sales
The Missing Link to More Revenue: Standing up an SDR Department - Part 3
Sales
The Missing Link to More Revenue: Standing up an SDR Department - Part 2
Sales
The Missing Link to More Revenue: Standing Up an SDR Department - Part 1
Marketing
How a Data-Driven View and Integrated Toolset Impacts the Full Sales Scale - Part 2
Data
How a Data-Driven View and Integrated Toolset Impacts the Full Sales Scale - Part 1
Sales
Is Your Tech—or Lack Thereof—Helping or Hindering Your Sales Strategy?
Sales
Six Strategies to Help Sellers Win the Sale
Data
Optimizing Data Architecture for Competitive Advantage in B2B
Data
Meeting Prospects in a Cookieless World
Sales
Creating Priorities in Your Sales Cycle
Sales
Retaining Authority in Late-Stage Sales (CogMar Process H)
Sales
Stop Caring About What Everyone Thinks
Cognitive Marketing
Countering Late-Stage Sales Objections (CogMar Process G)
Data
How Much Should You Be Spending On Marketing Next Year?
Cognitive Marketing
Help Me Help You (CogMar Process F)
Cognitive Marketing
How to Get In Front of the Decision Maker (CogMar Process E)
Cognitive Marketing
Let Your Data Do the Talking (CogMar Process D)
Cognitive Marketing
One Simple Strategy to Add Value to Customers in Meaningful Ways
Sales Enablement
Empowering your Prospect Through External Forces (CogMar Process B)
Sales Enablement
Are You Arousing Your Clients - Emotionally? (CogMar Process C)
Sales
Why Driving Awareness Isn't Enough (CogMar Process A)
Why Inbound Marketing Fails (And What to do Instead)
Cognitive Marketing
What do the Golden Circle and CogMar have in Common?
Cognitive Marketing
What is Cognitive Marketing?
Cognitive Marketing
Winning the Customer's Loyalty - the Organic Way (CogMar Conversion #5)
Cognitive Marketing
Guiding the Prospect Towards Realization and Reward (CogMar Conversion #4 )
Cognitive Marketing
Reassuring, Nurturing, and Setting Expectations for Your Prospect (CogMar Conversion #3)
Cognitive Marketing
Giving the Customer a Reason to Change (CogMar Conversion #2)
Marketing
Helping your Prospect Contemplate Positive Change (CogMar Conversion #1)
Video Drives Costs Down for SPOC Automation
Marketing
The Importance of Customer Success When Creating Marketing Initiatives
Sales
Why Social Sales Should Be Factored in Your Sales Strategy
Marketing
The Power of Rev Ops for Small-to-Middle Business
FitzMartin
The Importance of Emotional Value for Clients
Talent
The Value of Culture in Retaining Great Talent
Business
How and Why You Must Prioritize the Development of Employees
Sales
The Importance of Proactively Seeking Great Talent
Company Culture
Good Company Culture Will Improve Your Sales Force
Sales
Are badly written email messages subverting your sales efforts?
Can emotion help you close more sales?
Sales
Defining Late-Stage Prospects
Marketing Technology: making sense of the madness
Sales
Sales Enablement: The secret to turning data into new sales
Marketing
What is GDPR and why is a good chunk of the world freaking out about it?
Marketing
You need to evaluate your current sales and marketing structure. It could be costing you millions.
Marketing
Understand where a prospect is in the sales cycle to increase your close rate.
Marketing
Understanding your prospects will increase your sales.
Marketing
Wake the Dead Testimonial: How We Turned a Dead Contact List Into $800,000 in Net New Revenue
.png?width=160&height=42&name=FM%20-%20Logo%20Horizontal%20(1).png "FM - Logo Horizontal (1)"){kind=small}