Aligned Podcast Episode 16 June 22, 2021
As we wrap up our series on revenue operations, it’s time for a conversation about a driving force behind the expansion and problem-solving for businesses: marketing technology. The number of MarTech companies has exploded during the last decade, and they serve a critical function in business models today. But how can you use them properly? Tune in to this episode of Aligned for the answers.
Why is marketing technology (MarTech) important?
The Seven Business Categories of MarTech:
How do you know which tools to utilize?
Finding a system that works for you:
The tools-centered approach is the wrong approach.
The key takeaway - Not every solution is your company’s solution. Strategy can drive your business - search for answers to your problems rather than problems with a great solution you might not need.
You can also connect with Will Riley on LinkedIn.