Aligned Podcast Episode 18 July 22, 2021
On today’s episode of Aligned, Sean is rejoined by President of OHD Luke Allen to discuss the sales and marketing relationship. The two departments are often thought of as a water and oil mixture - two necessary components that don’t work well together. In today’s episode, we’re going to find out why (and how to change it.)
It isn’t just one half of the equation - both sides miscommunicate.
Aligning sales and marketing is a multi-step process. But how can you start?
Developing communication doesn’t have to be challenging.
Sean’s secret? Don’t undervalue marketing.
Different types of marketing and sales relationships:
Sean and Luke’s advice to executives and working professionals: