For too many companies, marketing and sales exist independently of each other. This misalignment creates significant problems, particularly in the later stages of the customer decision journey, when sales is overly protective of their opportunities and marketing is unsure of its role in helping prospects take the final steps.

Latest Episodes

  • The Next Steps: Working with Net Promoter Scores to Fuel Growth

    Episode 41 June 22, 2022

    The Next Steps: Working with Net Promoter Scores to Fuel Growth

    A net promoter score is one of the best market research metrics available. With it, you can determine if a user is a potential promoter of the product, service, or company. In today’s episode of Aligned, Sean interviews research professional and founder of Thoughtful Research Erin Sowell and Fitzmartin’s Anna Svarney to discuss the utility of a net promoter score and why middle-market leaders should research before making decisions.

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  • The Missing Link to More Revenue: Standing up a SDR Department - Part 3

    Episode 40 June 7, 2022

    The Missing Link to More Revenue: Standing up a SDR Department - Part 3

    Today’s episode of the Aligned Podcast continues Sean’s discussion with guest Ed Rusch, Chief Revenue Officer at Deck Commerce, to understand the best way to construct a high-functioning SDR department.

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  • The Missing Link to More Revenue: Standing up a SDR Department - Part 2

    Episode 39 May 24, 2022

    The Missing Link to More Revenue: Standing up a SDR Department - Part 2

    Today’s episode of the Aligned podcast continues into part two of our three-part series featuring Ed Rusch. Ed has served as Chief Marketing Officer for several different companies, and his efforts yielded significant parts of their success. In this series, he and Sean discuss the importance of finding a happy medium between sales and marketing alignment.

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  • The Missing Link to More Revenue: Standing up a SDR Department - Part 1

    Episode 38 May 10, 2022

    The Missing Link to More Revenue: Standing up a SDR Department - Part 1

    Today’s episode of the Aligned podcast launches a three-part series featuring Ed Rusch. Ed has served as Chief Marketing Officer for several different companies, and his efforts yielded significant parts of their success. In this series, he and Sean discuss the importance of finding a happy medium between sales and marketing alignment. 

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  • How a Data-Driven View and Integrated Toolset Impacts the Full Sales Cycle - Part 2

    Episode 37 April 26, 2022

    How a Data-Driven View and Integrated Toolset Impacts the Full Sales Cycle - Part 2

    In today’s episode of Aligned, we continue our conversation featuring FitzMartin’s Sean Doyle and Hubspot’s Jordan Benjamin. In this second-part conversation, Jordan discusses the importance of understanding how data-driven decisions and an integrated toolset impact your sales cycle.

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  • How a Data-Driven View and Integrated Toolset Impacts the Full Sales Cycle - Part 1

    Episode 36 April 13, 2022

    How a Data-Driven View and Integrated Toolset Impacts the Full Sales Cycle - Part 1

    Today’s episode of Aligned is a section from Fitzmartin’s webinar featuring Hubspot’s Jordan Benjamin and Fitzmartin’s Sean Doyle to discuss what Presidents, CEOs, and any middle-market leaders need to know when analyzing technology solutions.

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  • When to Outsource: Prospecting Alignment for Sales and Marketing

    Episode 35 March 29, 2022

    When to Outsource: Prospecting Alignment for Sales and Marketing

    Outsourcing and hiring new talent is a natural outgrowth of scaling a business. But how can a small or mid-sized company do this process effectively while retaining a full funnel? In today’s episode of Aligned, Sean is joined by the founder of Sales Schema, Dan Englander, to hear his thoughts on the issue.

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  • The Death of the Cookie: Understanding Internet Privacy - Part II

    Episode 34 March 15, 2022

    The Death of the Cookie: Understanding Internet Privacy - Part II

    Today’s episode of Aligned continues Sean and guest Will Riley’s discussion on internet privacy changes and what it means for your marketing efforts in 2023. As a RevOps expert, Will shares his (inadvertent) first hand experience with terms of use issues and how you, as a marketer or business owner, can protect your company.

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  • The Death of the Cookie: Understanding Internet Privacy - Part I

    Episode 33 March 1, 2022

    The Death of the Cookie: Understanding Internet Privacy - Part I

    As the third-party digital cookie begins to crumble, what does that mean for marketing professionals? In today’s episode of Aligned, Sean and FitzMartin’s Revenue Operations Director Will Riley discuss the implications of upcoming internet privacy changes and outline tactics to maintain effective digital marketing in 2023.

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  • The Art of Storytelling: Part II

    Episode 32 Feb 15, 2022

    The Art of Storytelling: Part II

    Continuing from our last episode, today’s episode of Aligned is the second half of Sean’s conversation with Taylor on storytelling. Check out the episode to learn how you, as a business executive or marketer, can implement storytelling best practices into your business. (And be sure to check out the previous episode for the entire conversation.)

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  • The Art of Storytelling: Part I

    Episode 31 Feb 1, 2022

    The Art of Storytelling: Part I

    In today’s episode of Aligned, we’re taking a look through the Aligned Archives to relisten to Sean’s conversation with commercial film director Taylor Robinson in this two-part episode. The topic? The art of storytelling.

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  • How and Why You Must Prioritize The Development of Employees

    Episode 30 Jan 12, 2022

    How and Why You Must Prioritize The Development of Employees

    On today’s episode of Aligned, we’re rerunning a fan-favorite episode featuring Sean’s interview with Luke Allen, President of OHD, about finding, developing, and retaining A-level employees. As we enter the new year, fostering positive relationships with your team is critical to creating the culture and atmosphere that retains them.

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  • We Overlook Emotional Value Despite Its Importance to Our Clients

    Episode 29 Jan 10, 2022

    We Overlook Emotional Value Despite Its Importance to Our Clients

    B2B professionals often focus exclusively on revenue gain and cost reduction as ways to provide value to customers, overlooking an incredibly useful value proposition: emotional value. In today’s episode of Aligned, Sean discusses the importance of delivering value to customers to drive sales, utilizing several frameworks to understand just how you can develop and showcase value as an organization.

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  • Why Your Company Must Proactively Seek Great Talent

    Episode 28 Dec 30, 2021

    Why Your Company Must Proactively Seek Great Talent

    In today’s episode of Aligned, Sean is pulling a fan-favorite episode from the archives: his conversation with Luke Allen about how to attract, develop and retain talent. Luke Allen is the CEO of OHD, an international company specializing in inside sales, outside sales, and sales reps.

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  • Looking Back/Looking Forward - The Secret To Closing More Deals

    Episode 27 Nov 29, 2021

    Looking Back/Looking Forward - The Secret To Closing More Deals

    The ultimate goal for salespeople is pretty simple - to close more deals. But how do we make that happen? Today’s episode of Aligned is a rerun of Sean’s guest appearance on The Sales Evangelist Podcast hosted by Donald Kelly. The pair discusses the science-based approach to sales and marketing (and the alignment between the two) that Fitzmartin specializes in to drive revenue for clients.

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  • The Power of Revenue Operations For Small-to-Medium Sized Businesses

    Episode 26 NOV 11, 2021

    The Power of Revenue Operations For Small-to-Medium Sized Businesses

    On today’s episode of Aligned, we’re pulling out an all-time favorite episode featuring our first episode with Will Riley that benefits virtually any business owner looking for simple changes that can lead to high impact across your business’s performance. The secret? Revenue operations!

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  • Why Frameworks Are Necessary for the Creative Mind

    Episode 25 Nov 2, 2021

    Why Frameworks Are Necessary for the Creative Mind

    We know it goes against the typical belief. So how does structure liberate creativity? For any group of people, whether an acting troupe, a film set or a marketing department, operating within a framework is the key to creating content that best reaches your set goals. On today’s episode of Aligned, Sean is joined by actor, writer, producer, coach, and speaker Michael Allosso to discuss why structure doesn’t limit creativity; it liberates it.

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  • Applying Incrementalism to Develop Sustainable Company Growth

    Episode 24 Oct 19, 2021

    Applying Incrementalism to Develop Sustainable Company Growth

    In the conclusion of Sean’s series with Blue Ridge’s CMO, Ed Rusch, Ed and Sean discuss the importance of incrementalism. In a field filled with explosive growth, particularly one burgeoning with new technology, tactics, and strategies, finding a route to sustainable but progressive growth is necessary to achieve lasting success.

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  • Macroeconomic Marketing: Using Financial Systems to Guide Marketing Strategy

    Episode 23 Oct 5, 2021

    Macroeconomic Marketing: Using Financial Systems to Guide Marketing Strategy

    Marketing has universal truths that guide how to operate best to marketing initiatives. Today’s episode of Aligned is a continuation of our conversation with guest Ed Rusch. He and Sean discuss how these truths, which Ed discovered by working in the supply chain for oil and gas, can be applied for any marketing strategy.

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  • Marketing Myths and Misconceptions

    Episode 22 Sept 21, 2021

    Marketing Myths and Misconceptions

    On today’s episode of Aligned, Sean is joined by digital marketing devotee Ed Rusch. Ed is passionate about customer experiences and is the current CMO of Blue Ridge. In a three-part series, Ed will articulate his major takeaways from his years of experience in the marketing space. Today’s topic? Common myths and misconceptions of executive-level marketing.

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  • The Art of Storytelling: Part 2

    Episode 21 Sept 07, 2021

    The Art of Storytelling: Part 2

    Continuing from our last episode, today’s episode of Aligned features another conversation with Taylor on storytelling. Check out the episode to learn how you, as a business executive or marketer, can implement storytelling best practices into your business.

    Listen Now
  • The Art of Storytelling: Part 1

    Episode 20 Aug 24, 2021

    The Art of Storytelling: Part 1

    Storytelling isn’t just a way to share your business’s stories and information; it’s a way to connect with audiences. It’s a way to make connections between you, your products, and the emotions you elicit in your audience. In today’s episode of Aligned, Sean is joined by commercial film director Taylor Robinson in this two-part episode to discuss the art of storytelling.

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  • One Simple Strategy to Add Value to Customers in Meaningful Ways

    Episode 19 Aug 6, 2021

    One Simple Strategy to Add Value to Customers in Meaningful Ways

    Today’s episode of Aligned is all about: value. But what does value even mean? From a practical standpoint, value leads to increased margins, more effective sales, and increased revenue. But value isn’t just practicality; there’s a depth involved. Sean Doyle dives into the meaning of value and how to provide that value for clients and customers.

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  • Relationships Are Tricky, But The One Between Sales and Marketing Shouldn't Be

    Episode 18 July 22, 2021

    Relationships Are Tricky, But The One Between Sales and Marketing Shouldn't Be

    On today’s episode of Aligned, Sean is rejoined by President of OHD Luke Allen to discuss the sales and marketing relationship. The two departments are often thought of as a water and oil mixture - two necessary components that don’t work well together. In today’s episode, we’re going to find out why (and how to change it.)

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  • How to Foster Innovation to Drive Company Strategy

    Episode 17 July 14, 2021

    How to Foster Innovation to Drive Company Strategy

    Will and Sean conclude their 5 for 15 Rev Ops series with the discussion of a critical (yet often unrecognized) component of business development: innovation. But how does innovation play into revenue operations? Check out today’s episode of Aligned to find out.

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  • Strategy or Tools? How to Navigate the Right Marketing Technology Solution(s)

    Episode 16 June 22, 2021

    Strategy or Tools? How to Navigate the Right Marketing Technology Solution(s)

    As we wrap up our series on revenue operations, it’s time for a conversation about a driving force behind the expansion and problem-solving for businesses: marketing technology.

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  • The Importance of Customer Success When Creating Marketing Initiatives

    Episode 15 June 1, 2021

    The Importance of Customer Success When Creating Marketing Initiatives

    On today’s episode of Aligned, we’re entering part three of our five and fifteen series about revenue operations. Specifically, this episode focuses on customer success.

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  • Why the Handoff Between Marketing and Sales is So Important

    Episode 14 May 18, 2021

    Why the Handoff Between Marketing and Sales is So Important

    This is part two of an ongoing conversation about Rev Ops and why it’s such a big focus right now. Sales and marketing alignment is tied to revenue. Today we’re talking about the stage when someone has moved from preparing to buy to actually taking action.

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  • Address Front-of-the-Funnel Demand Generation to Begin Improving Rev Ops

    Episode 13 May 4, 2021

    Address Front-of-the-Funnel Demand Generation to Begin Improving Rev Ops

    This conversation is part of our continuing discussion around revenue operations and why it’s such a big focus right now. Rev ops is a function that consolidates, organizes, and improves communication between three teams that are typically siloed: marketing, sales, and customer success.

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  • The Power of Revenue Operations for Small-to-Medium Sized Businesses

    Episode 12 April 20, 2021

    The Power of Revenue Operations for Small-to-Medium Sized Businesses

    Will Riley is an expert on revenue operations here to discuss why businesses should care about revenue operations and to explain what it does and why it’s booming. This conversation is the first of five more to follow about rev ops.

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  • We Overlook Emotional Value Despite Its Importance To Our Clients

    Episode 11 April 06, 2021

    We Overlook Emotional Value Despite Its Importance To Our Clients

    Though we often focus immediately on revenue gain and cost reduction, we tend to overlook emotional value despite its importance to our clients. It’s a little-used lever that can help them improve their standing with their bosses and that can help us close deals.

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  • The Value of Culture in Retaining Great Talent

    Episode 10 March 16, 2021

    The Value of Culture in Retaining Great Talent

    Continuing our series on sales culture and talent, we’re talking with Luke Allen about retaining great talent on the heels of our discussions about attracting and developing that talent.

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  • How and Why You Must Prioritize the Development of Employees

    Episode 9 March 02, 2021

    How and Why You Must Prioritize the Development of Employees

    Luke Allen, President of OHD, and an expert in sales culture, returns to follow-up on the Attract episode, in which he and Sean Doyle discussed how to bring in A-players. The next part of the conversation centers around how to develop those people.

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  • Why Your Company Must Proactively Seek Great Talen‪t‬

    Episode 8 February 16, 2021

    Why Your Company Must Proactively Seek Great Talen‪t‬

    Today’s conversation offers three sets of ideas about sales culture, and specifically about how to attract, develop, and retain talent.

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  • Good Company Culture Will Improve Your Sales Force

    Episode 7 February 09, 2021

    Good Company Culture Will Improve Your Sales Force

    Sean Doyle and Luke Allen discuss sales culture, which has become an important conversation in the workplace, in coaching, and in consulting because it’s another lever we can pull.

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  • The Value Triad

    Episode 6 May 20, 2020

    The Value Triad

    An exploration of sales technique that goes beyond selling based on promises of increased revenue or decreased costs.

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  • Terrible Sales Emails

    Episode 5 May 18, 2020

    Terrible Sales Emails

    Sean Doyle and Lee Knight share some of the more poorly written sales emails they’ve received lately, and provide insights to help you improve your own writing.

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  • Sales Enablement

    Episode 4 February 26, 2020

    Sales Enablement

    Anna Svarney, Will Riley and Sean Doyle discuss the growing use of “sales enablement” to drive more conversions of late-stage sales opportunities.

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  • The Role of Marketing in Late-Stage Sales, Part 2

    Episode 3 January 27, 2020

    The Role of Marketing in Late-Stage Sales, Part 2

    Sean and Luke Allen continue their conversation about challenges and opportunities for marketing in closing late-stage prospects.

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  • The Role of Marketing in Late-Stage Sales, Part 1

    Episode 2 December 17, 2019

    The Role of Marketing in Late-Stage Sales, Part 1

    Sean speaks with Luke Allen, SVP of Occupational Health Dynamics (OHD) about challenges and opportunities for marketing in closing late-stage prospects.

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  • Marketing Technology: Making Sense of the Madness

    Episode 1 May 31, 2019

    Marketing Technology: Making Sense of the Madness

    Sean talks with Lori Sullivan, marketing director at Fleetio, about building a marketing team, and the central role of marketing technology.

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    Episode 12 April 20, 2021

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  • The Missing Link to More Revenue: Standing up a SDR Department - Part 2

    Episode 39 May 24, 2022

    The Missing Link to More Revenue: Standing up a SDR Department - Part 2

    Today’s episode of the Aligned podcast continues into part two of our three-part series featuring Ed Rusch. Ed has served as Chief Marketing Officer for several different companies, and his efforts yielded significant parts of their success. In this series, he and Sean discuss the importance of finding a happy medium between sales and marketing alignment.

    Listen Now

Guest Appearances

FitzMartin CEO and Founder, Sean Doyle, makes regular guest appearances on shows throughout the podcasting world focused on sales & marketing issues. You can check out his most recent appearances here.

  • MindSet Playbook: The Science and Art of Growing Revenue

    MayMay 16, 2022

    MindSet Playbook: The Science and Art of Growing Revenue

    Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Learn why marketing is so misunderstood, how behavioral science

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  • Marketing Mistakes (and How to Avoid Them)

    MayMay 3, 2022

    Marketing Mistakes (and How to Avoid Them)

    In this episode, Sean Doyle walks us through the 9 best practices for marketing and the psychology behind marketing and sales. He helps us to understand consumer behavior and how to properly reward

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  • The Answer is Yes Podcast

    MayMay 3, 2022

    The Answer is Yes Podcast

    Sean Doyle appears on The Answer is Yes Podcast to discuss how he got into the world of marketing and how FitzMartin came about. Sean and his team are focused on long term value creation through a

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  • Biz Bros Podcast

    MayMay 3, 2022

    Biz Bros Podcast

    Today the Biz Bros chat with Sean about taking a deeper dive into company plateaus and ways to move past them!Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales

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  • Business Breakthrough with Estie Rand - Part 2

    JanuaryJan 21, 2022

    Business Breakthrough with Estie Rand - Part 2

    Following up from the last episode, Sean joins Estie to discuss when implementing price anchoring, most people are used to counting from 1 to 3, however, this is the biggest mistake. The idea of

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  • Business Breakthrough with Estie Rand - Part 1

    JanuaryJan 21, 2022

    Business Breakthrough with Estie Rand - Part 1

    When implementing price anchoring, most people are used to counting from 1 to 3, however, this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the

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  • Sales Lead Management Association Radio

    OctoberOct 21, 2021

    Sales Lead Management Association Radio

    So agencies keep creating awareness and awareness and awareness. It's not helping. Listen as Sean Doyle addresses how FitzMartin helps companies with what has become like breathing and very obvious

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  • Marketer of the Day with Robert Plank

    SeptemberSep 22, 2021

    Marketer of the Day with Robert Plank

    How do you follow cognitive marketing? What does the middle of the funnel look like? You're not just creating websites to tell the story of your product or service. You're selling to the people in

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  • The CEO Pulse

    JulyJul 26, 2021

    The CEO Pulse

    Sean M. Doyle joins the CEO Pulse to discuss the Step By Step Process of How To Improve Your Customer Experience & Boost Your Sales

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  • Will Self-Service Continue to Be Valuable to Customers

    MayMay 5, 2021

    Will Self-Service Continue to Be Valuable to Customers

    Sean Doyle joins Jim Blasingame to discuss the increased level of self-service during the pandemic, and whether customers will continue to value this, or return to more face-to-face.

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  • How Customer Expectations Will Continue to Shift Post Pandemic

    MayMay 5, 2021

    How Customer Expectations Will Continue to Shift Post Pandemic

    Sean Doyle joins Jim Blasingame to discuss the fact that customer expectations about how they interact with businesses will continue to shift over the next year, and how to develop a more sensitive

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  • The Hard Truth About B2B eCommerce

    AprilApr 12, 2021

    The Hard Truth About B2B eCommerce

    In this episode of The Hard Truth About B2B eCommerce, Sean Doyle Co-Founder of Fitzmartin, and Director of Revenue Operations, Will Riley discuss building a more unified CRM process that aligns with

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  • Focus on Marketing Automation In Your Digital Transformation

    JanuaryJan 14, 2021

    Focus on Marketing Automation In Your Digital Transformation

    Sean Doyle and Will Riley join Jim Blasingame to offer tips and best practices on how to automate your marketing strategy with affordable, if not free, digital apps designed for small businesses.

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  • The Digital Transformation of Your Marketing Strategy

    JanuaryJan 14, 2021

    The Digital Transformation of Your Marketing Strategy

    Sean Doyle and Will Riley join Jim Blasingame to discuss why your small business must transform operations and marketing digitally in order to avoid becoming extinct.

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  • The Sales Evangelist

    NovemberNov 30, 2020

    The Sales Evangelist

    The goal for salespeople is to close more deals, but most salespeople don’t want the marketing team involved because they have a different process. In this episode of The Sales Evangelist podcast,

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  • B2B Revenue Executive Experience

    NovemberNov 17, 2020

    B2B Revenue Executive Experience

    Buying is behavior change . . . Customers stop buying from your competitor, and they start buying from you. What prompts people to change their behaviors? In this insightful B2B Revenue Executive

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  • Profit From the Inside with Joel Block

    OctoberOct 15, 2020

    Profit From the Inside with Joel Block

    In this episode of Profit from the Inside with Joel Block, Sean Doyle shares insights about growth processes and discusses ways marketing can deliver to help sales teams, so they will close more

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  • Getting The Attention of a Prospect Before They Even Think About Buying

    SeptemberSep 1, 2020

    Getting The Attention of a Prospect Before They Even Think About Buying

    Sean Doyle joins Jim Blasingame to reveal some of the steps to take to get on the radar of prospects before they even contemplate what you sell.

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  • How to Use Influencers As a Major Marketing Strategy

    SeptemberSep 1, 2020

    How to Use Influencers As a Major Marketing Strategy

    Sean Doyle joins Jim Blasingame to discuss the power of influencers, including micro and nano-influencers, as a way to get prospects to learn about your business and trust you.

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  • Industrial Talk

    AugustAug 28, 2020

    Industrial Talk

    In this episode of Industrial Talk Podcast Sean Doyle shares insights about “Achieving Revenue Gains by Aligning your Marketing and Sales Organizations”. Get the answers to your “Revenue Gain”

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  • Sales POP!

    AugustAug 25, 2020

    Sales POP!

    Have you ever thought of marketing and sales through the eyes of science? In this episode, Sean Doyle discusses cognitive marketing with John Golden on the SalesPOP! podcast.

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  • Actionable Marketing

    AugustAug 11, 2020

    Actionable Marketing

    Actionable Marketing Podcast, powered by CoSchedule, brings you insights from leaders in content marketing to help you run more effective content marketing campaigns. In this episode Sean Doyle joins

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  • Authentic Persuasion

    AugustAug 4, 2020

    Authentic Persuasion

    In this episode of Authentic Persuasion, Sean Doyle talks about the application behavioral science revolutionizes the art of sales & marketing. Mr. Doyle discusses how cognitive marketing supports

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  • Restart Your Business Post-Pandemic

    JuneJun 10, 2020

    Restart Your Business Post-Pandemic

    Sean Doyle joins Jim Blasingame to discuss the challenge of being so overcome by the pandemic shutdown that you wind up with regrets about opportunities you missed, including delegating more.

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  • Focus on These Three Things To Avoid Post-Pandemic Regrets

    JuneJun 10, 2020

    Focus on These Three Things To Avoid Post-Pandemic Regrets

    Sean Doyle joins Jim Blasingame to recommend looking at how your organization is structured operationally post-pandemic to avoid having regrets about missed opportunities.

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Let’s Connect

If you are looking for clear, measurable and repeatable steps to unite your sales & marketing efforts and produce more, and more-profitable, customers — we should talk.

Get In Touch