Aligned Podcast Episode 22 Sept 21, 2021
On today’s episode of Aligned, Sean is joined by digital marketing devotee Ed Rusch. Ed is passionate about customer experiences and is the current CMO of Blue Ridge. In a three-part series, Ed will articulate his major takeaways from his years of experience in the marketing space. Today’s topic? Common myths and misconceptions of executive-level marketing.
Ed’s marketing origins:
There is still a disconnect in how marketing is viewed.
A clear marketing goal: make an impact on your company’s revenue growth.
Ed’s past work exemplifies the importance of strategic marketing.
Marketing adds value in ways beyond its traditional implications.