The FitzMartin Blog | A B2B Marketing Blog | FitzMartin

Latest posts:

Workflows: A Neverender – The Endless Quest for Clarity in Marketing

The Future of Google Search and What it Means for SEO

Stop Fixing the Wrong Problem: Why Your Website Isn’t Holding You Back

Fear Factor: Decoding the Psychology of Fear in Marketing

Prospect Ghosting: Why It Happens & How to Avoid It

3 Ways to Accelerate Results

3 Signs It’s Time for a UX Audit

How Sales and Marketing Can Find Harmony and Drive Growth

Great Brands Start With a Great Culture

Beyond the NPS

The Do’s and Don’ts of Sending Gifts to New Clients

3 Reasons MAT is So Powerful

How Taking Your Prospect Off-Site Can Work in Your Favor

3 Ways to Reward a Prospect for Buying In

5 Steps to a Better Marketing Department

3 Ways to Make a Prospect Feel Safe About Buying

Is Your Value Proposition Insulting Your Potential Customers?

Will AI Investment Determine the Success of the Modern Business?

Marketing Goodbye, Cookies

Marketing Texting While Marketing? The Rules Have Changed

An Executive’s Guide to Sales and Marketing Alignment

The Case for Fractional CMOs: Cost-Effective Marketing Leadership for Emerging Middle Market Companies

A C-Suite’s Guide to Creating a Healthy Company Culture

Creativity in Advertising, does it even matter?

Sales Solve the Problem of Selling

Converting Commitments in Late Stage Sales

Commitment: Answering the C-Suite’s Most Pressing Questions

Guest Podcast Move Deals Through Your Pipeline with the Centricity Model

Commitment: Don’t Lose Deals to Indecision

Selling to B2B Buyers in a B2C World

Understanding the Buyer’s Point of View

The Customer Journey: The Path Every Company Has to Walk

Sell Backwards

The Customer Isn't Always Right

Sales 10 Sales and Marketing Tips for 2023 (According to the Experts)

Environment Management: Gifts and Late-Stage Sales

Sales Environment Management: Cues and Buyer’s Retreat

Marketing Insights from INBOUND: New Ways to Connect With Your Customers

Sales Environment Management: Keys to a Scalable Sales Pipeline

Marketing The Next Steps: Working with Net Promoter Scores to Fuel Growth

Sales We Won! (So What?)

Sales The Missing Link to More Revenue: Standing up an SDR Department - Part 3

Sales The Missing Link to More Revenue: Standing up an SDR Department - Part 2

Sales The Missing Link to More Revenue: Standing Up an SDR Department - Part 1

Marketing How a Data-Driven View and Integrated Toolset Impacts the Full Sales Scale - Part 2

Data How a Data-Driven View and Integrated Toolset Impacts the Full Sales Scale - Part 1

Sales Is Your Tech—or Lack Thereof—Helping or Hindering Your Sales Strategy?

Sales Six Strategies to Help Sellers Win the Sale

Data Optimizing Data Architecture for Competitive Advantage in B2B

Data Meeting Prospects in a Cookieless World

Sales Creating Priorities in Your Sales Cycle

Sales Retaining Authority in Late-Stage Sales (CogMar Process H)

Sales Stop Caring About What Everyone Thinks

Cognitive Marketing Countering Late-Stage Sales Objections (CogMar Process G)

Data How Much Should You Be Spending On Marketing Next Year?

Cognitive Marketing Help Me Help You (CogMar Process F)

Cognitive Marketing How to Get In Front of the Decision Maker (CogMar Process E)

Cognitive Marketing Let Your Data Do the Talking (CogMar Process D)

Cognitive Marketing One Simple Strategy to Add Value to Customers in Meaningful Ways

Sales Enablement Empowering your Prospect Through External Forces (CogMar Process B)

Sales Enablement Are You Arousing Your Clients - Emotionally? (CogMar Process C)

Sales Why Driving Awareness Isn't Enough (CogMar Process A)

Why Inbound Marketing Fails (And What to do Instead)

Cognitive Marketing What do the Golden Circle and CogMar have in Common?

Cognitive Marketing What is Cognitive Marketing?

Cognitive Marketing Winning the Customer's Loyalty - the Organic Way (CogMar Conversion #5)

Cognitive Marketing Guiding the Prospect Towards Realization and Reward (CogMar Conversion #4 )

Cognitive Marketing Reassuring, Nurturing, and Setting Expectations for Your Prospect (CogMar Conversion #3)

Cognitive Marketing Giving the Customer a Reason to Change (CogMar Conversion #2)

Marketing Helping your Prospect Contemplate Positive Change (CogMar Conversion #1)

Video Drives Costs Down for SPOC Automation

Marketing The Importance of Customer Success When Creating Marketing Initiatives

Sales Why Social Sales Should Be Factored in Your Sales Strategy

Marketing The Power of Rev Ops for Small-to-Middle Business

FitzMartin The Importance of Emotional Value for Clients

Talent The Value of Culture in Retaining Great Talent

Business How and Why You Must Prioritize the Development of Employees

Sales The Importance of Proactively Seeking Great Talent

Company Culture Good Company Culture Will Improve Your Sales Force

Sales Are badly written email messages subverting your sales efforts?

Can emotion help you close more sales?

Sales Defining Late-Stage Prospects

Marketing Technology: making sense of the madness

Sales Sales Enablement: The secret to turning data into new sales

Marketing What is GDPR and why is a good chunk of the world freaking out about it?

Marketing You need to evaluate your current sales and marketing structure. It could be costing you millions.

Marketing Understand where a prospect is in the sales cycle to increase your close rate.

Marketing Understanding your prospects will increase your sales.

Marketing Wake the Dead Testimonial: How We Turned a Dead Contact List Into $800,000 in Net New Revenue