---
title: The FitzMartin Blog | A B2B Marketing Blog | FitzMartin | FitzMartin
description: FitzMartin | Visit our blog to gain insight into current B2B sales and marketing trends and find out how digital marketing and data are shaping everything we do!
---

[![fitzmartin-logo-white](https://www.fitzmartin.com/hubfs/fitzmartin-logo-white.svg)](https://www.fitzmartin.com)

# The FitzMartin Blog

The latest insights and news to improve your sales and marketing.

## Latest posts:

### Topics

- [Marketing (26)](https://www.fitzmartin.com/blog/topic/marketing)
- [Cognitive Marketing (21)](https://www.fitzmartin.com/blog/topic/cognitive-marketing)
- [Sales (19)](https://www.fitzmartin.com/blog/topic/sales)
- [Business (10)](https://www.fitzmartin.com/blog/topic/business)
- [B2B (7)](https://www.fitzmartin.com/blog/topic/b2b)
- [FitzMartin (7)](https://www.fitzmartin.com/blog/topic/fitzmartin)
- [Sales Enablement (5)](https://www.fitzmartin.com/blog/topic/sales-enablement)
- [Company Culture (4)](https://www.fitzmartin.com/blog/topic/company-culture)
- [Data (4)](https://www.fitzmartin.com/blog/topic/data)
- [Rev Ops (3)](https://www.fitzmartin.com/blog/topic/rev-ops)
- [Talent (3)](https://www.fitzmartin.com/blog/topic/talent)
- [Recruitment (2)](https://www.fitzmartin.com/blog/topic/recruitment)
- [revenue operations (2)](https://www.fitzmartin.com/blog/topic/revenue-operations)
- [Guest Podcast (1)](https://www.fitzmartin.com/blog/topic/guest-podcast)
- [High-value, hard-to-reach (1)](https://www.fitzmartin.com/blog/topic/high-value-hard-to-reach)

[see all](https://www.fitzmartin.com/blog/topic/fitzmartin#)

Marketing [The Next Steps: Working with Net Promoter Scores to Fuel Growth](https://www.fitzmartin.com/blog/the-next-steps-working-with-net-promoter-scores-to-fuel-growth)

![FitzMartin](https://www.fitzmartin.com/hubfs/fm-logo-white-lining.png) [ Read more ](https://www.fitzmartin.com/blog/the-next-steps-working-with-net-promoter-scores-to-fuel-growth)

Sales [We Won! (So What?)](https://www.fitzmartin.com/blog/we-won-so-what)

![FitzMartin](https://www.fitzmartin.com/hubfs/fm-logo-white-lining.png) [ Read more ](https://www.fitzmartin.com/blog/we-won-so-what)

Sales [The Missing Link to More Revenue: Standing up an SDR Department - Part 3](https://www.fitzmartin.com/blog/the-missing-link-to-more-revenue-standing-up-an-sdr-department-part-3)

![FitzMartin](https://www.fitzmartin.com/hubfs/fm-logo-white-lining.png) [ Read more ](https://www.fitzmartin.com/blog/the-missing-link-to-more-revenue-standing-up-an-sdr-department-part-3)

Sales [The Missing Link to More Revenue: Standing up an SDR Department - Part 2](https://www.fitzmartin.com/blog/the-missing-link-to-more-revenue-standing-up-an-sdr-department-part-2)

![FitzMartin](https://www.fitzmartin.com/hubfs/fm-logo-white-lining.png) [ Read more ](https://www.fitzmartin.com/blog/the-missing-link-to-more-revenue-standing-up-an-sdr-department-part-2)

Marketing [How a Data-Driven View and Integrated Toolset Impacts the Full Sales Scale - Part 2](https://www.fitzmartin.com/blog/jessica-jardin-jordan-benjamin/ali-37-how-a-data-driven-view-and-integrated-toolset-impacts-the-full-sales-scale-part-2)

![FitzMartin](https://www.fitzmartin.com/hubfs/fm-logo-white-lining.png) [ Read more ](https://www.fitzmartin.com/blog/jessica-jardin-jordan-benjamin/ali-37-how-a-data-driven-view-and-integrated-toolset-impacts-the-full-sales-scale-part-2)

Sales [Six Strategies to Help Sellers Win the Sale](https://www.fitzmartin.com/blog/mastering-rewards-to-close-more-deals)

![FitzMartin](https://www.fitzmartin.com/hubfs/fm-logo-white-lining.png) [ Read more ](https://www.fitzmartin.com/blog/mastering-rewards-to-close-more-deals)

FitzMartin [The Importance of Emotional Value for Clients](https://www.fitzmartin.com/blog/the-importance-of-emotional-value-for-clients)

![Mary Kate Eddy](https://www.fitzmartin.com/hubfs/1568312024163.jpeg) [ Read more ](https://www.fitzmartin.com/blog/the-importance-of-emotional-value-for-clients)

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