---
title: The FitzMartin Blog | A B2B Marketing Blog | FitzMartin | Data
description: Data | Visit our blog to gain insight into current B2B sales and marketing trends and find out how digital marketing and data are shaping everything we do!
---

[![fitzmartin-logo-white](https://www.fitzmartin.com/hubfs/fitzmartin-logo-white.svg)](https://www.fitzmartin.com)

# The FitzMartin Blog

The latest insights and news to improve your sales and marketing.

## Latest posts:

### Topics

- [Marketing (26)](https://www.fitzmartin.com/blog/topic/marketing)
- [Cognitive Marketing (21)](https://www.fitzmartin.com/blog/topic/cognitive-marketing)
- [Sales (19)](https://www.fitzmartin.com/blog/topic/sales)
- [Business (10)](https://www.fitzmartin.com/blog/topic/business)
- [B2B (7)](https://www.fitzmartin.com/blog/topic/b2b)
- [FitzMartin (7)](https://www.fitzmartin.com/blog/topic/fitzmartin)
- [Sales Enablement (5)](https://www.fitzmartin.com/blog/topic/sales-enablement)
- [Company Culture (4)](https://www.fitzmartin.com/blog/topic/company-culture)
- [Data (4)](https://www.fitzmartin.com/blog/topic/data)
- [Rev Ops (3)](https://www.fitzmartin.com/blog/topic/rev-ops)
- [Talent (3)](https://www.fitzmartin.com/blog/topic/talent)
- [Recruitment (2)](https://www.fitzmartin.com/blog/topic/recruitment)
- [revenue operations (2)](https://www.fitzmartin.com/blog/topic/revenue-operations)
- [Guest Podcast (1)](https://www.fitzmartin.com/blog/topic/guest-podcast)
- [High-value, hard-to-reach (1)](https://www.fitzmartin.com/blog/topic/high-value-hard-to-reach)

[see all](https://www.fitzmartin.com/blog/topic/data#)

Data [How a Data-Driven View and Integrated Toolset Impacts the Full Sales Scale - Part 1](https://www.fitzmartin.com/blog/jessica-jardin-jordan-benjamin/ali-36-how-a-data-driven-view-and-integrated-toolset-impacts-the-full-sales-scale-part-1)

![FitzMartin](https://www.fitzmartin.com/hubfs/fm-logo-white-lining.png) [ Read more ](https://www.fitzmartin.com/blog/jessica-jardin-jordan-benjamin/ali-36-how-a-data-driven-view-and-integrated-toolset-impacts-the-full-sales-scale-part-1)

Data [Optimizing Data Architecture for Competitive Advantage in B2B](https://www.fitzmartin.com/blog/optimizing-data-architecture-for-competitive-advantage-in-b2b)

![FitzMartin](https://www.fitzmartin.com/hubfs/fm-logo-white-lining.png) [ Read more ](https://www.fitzmartin.com/blog/optimizing-data-architecture-for-competitive-advantage-in-b2b)

Data [Meeting Prospects in a Cookieless World](https://www.fitzmartin.com/blog/meeting-prospects-in-a-cookieless-world)

![Will Riley](https://www.fitzmartin.com/hubfs/Will%20RIley_7121-1.png) [ Read more ](https://www.fitzmartin.com/blog/meeting-prospects-in-a-cookieless-world)

Data [How Much Should You Be Spending On Marketing Next Year?](https://www.fitzmartin.com/blog/2022-marketing-budget)

![Tina Willis](https://www.fitzmartin.com/hubfs/Screen%20Shot%202021-05-17%20at%209.39.25%20AM.png) [ Read more ](https://www.fitzmartin.com/blog/2022-marketing-budget)

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