--- title: You need to evaluate your current sales and marketing structure. It could be costing you millions. description: It’s important to know where a customer is in their journey. Our model and research is rooted from the transtheoretical model of behavior change. The stages of behavioural change we mention in our whitepaper outline the different conversion points and stages for how and why customers progress through a series of stages, before making a decision. image: https://www.fitzmartin.com/hubfs/Sales_Barrier_Analysis_CTA-1.png --- [![FitzMartin](https://www.fitzmartin.com/hubfs/Fitz-Logo-horiz-new-2.svg "FitzMartin")](https://www.fitzmartin.com) [ Get In Touch ](https://www.fitzmartin.com/contact) [Blog ](https://www.fitzmartin.com/resources?type=blog) | Marketing # You need to evaluate your current sales and marketing structure. It could be costing you millions. #### Written by [ Will Riley ](https://www.fitzmartin.com/blog/author/will-riley) ![](https://www.fitzmartin.com/hubfs/Sales_Barrier_Analysis_CTA-1.png) Every organization has a sales funnel. From startup to IPO, you have a way of selling to potential and current customers. Are you hitting all your goals? Is your budget generating the right number of leads? The process for converting a lead into a customer is a mystery to most organizations. As we mentioned before, we took years in developing our strategy to accurately reflect how people think. We love the brain and people and decision-making. Modeling our process from the research done by scholars James O. Prochaska and Carlo Di Clemente, we designed not only a process for how prospects buy but an analysis to evaluate your current marketing tactics, guide you in creating the right content, resource your sales team and create a unique process that best suits your needs. We offer a Sales-Barrier Analysis to clients who are interested in improving their sales and marketing process. The issues go on and on. Do you need help with any of the following? - Lead conversion - High quality leads - Sales quote - Sales and marketing alignment - Budgeting for campaigns - Understanding your prospects To learn more about the Consumer Decision Journey and how your organization can benefit from implementing this process, [download our whitepaper.](https://info.fitzmartin.com/align-your-sales-and-marketing-with-your-customers-decision-process-0-0-2-0) ##### Share ##### Tags: - [Marketing](https://www.fitzmartin.com/resources?type=blog&tag=Marketing) Are you ready to build something together? [ Get In Touch ](https://www.fitzmartin.com/contact) In case you missed it. [![FM - Logo Horizontal (1)](https://www.fitzmartin.com/hs-fs/hubfs/FM%20-%20Logo%20Horizontal%20(1).png?width=160&height=42&name=FM%20-%20Logo%20Horizontal%20(1).png "FM - Logo Horizontal (1)")](https://www.fitzmartin.com) © 2026 FITZMARTIN. ALL RIGHTS RESERVED.