Fit determines impact
One thing we know to be true: Our greatest client relationships are defined by fit. Our unique experiences and expertise align with their biggest challenges. More than that, our cultures, our values align. The importance of fit simply can’t be overstated.
Who does FitzMartin help and what kinds of problems do you solve?
Mid-market B2B companies come to us when dysfunction between their sales and marketing efforts lead to weak ROI and stagnant revenue.
In short, they are wasting time and money pursuing the wrong people, or selling to the right people but using a process that is inconsistently out of sync with their prospects’ needs. They are positioned poorly and struggling to convert late stage prospects into customers, all while working harder for increasingly declining results. It’s not a great place to be, obviously.
For those clients for whom FitzMartin is an ideal fit, success looks like better positioning, meaning more advanced sales conversations with prospects that you are better suited to help.
It looks like a sales process built around the science of behavior change, meaning your prospects get the right information at the right time throughout the sales process and no longer ghost you in the later stages; you go from quote-to-cash faster.
It looks like better value pricing because your prospect is convinced you have the unique expertise or product to solve their problems and they understand the value you bring to them.
Convert those prospects who change everything
One campaign brought in an astonishing $800,000,000 in net new relationships.
Convert more and better prospects
Increased lead submissions by 486% after implementing marketing automation.
They'll know your quality before you ever meet them
Positioned our client as an industry leader, resulting in growth of almost 20% in a flat market.
End the late-stage ghosting blues
A recent Sales Enablement project helped our client close an order valued at more than $500,000.
Use science to help nurture your best prospects
Increased started applications by 1700% after a Sales Enablement initiative.
Talk to better prospects
76% increase in MQLs from previous with repeatable processes.
Help prospects make a decision, faster
One wake-the-dead email campaign to a dormant list of contacts produced 35 new customers with an LTV of $837,825.
Target your highest priority prospects
3149% ROI after an account-based marketing campaign.
Because of our marketing efforts, we closed deals with multi-million dollar customers who never even set foot on our campus.
FitzMartin has done a great job of helping us articulate what we sell, a highly technical product, so our prospects can understand how it benefits them. They have transformed us from a startup to a leader in our industry.
— President and CEO
Luke Allen
President at OHD, USA
TESTIMONIAL
The difference in our business has been profound.
“There’s only a certain amount of time that my sales team has. So having better content, understanding how our leads are being generated, knowing the traffic on our web pages/content pieces, and executing a combined sales and marketing strategy has allowed us to spend more time with higher-quality leads and have an amazing ROI.
Our sales team is now working on higher-quality leads and leads that are in the later stages of buying. This has helped close deals faster. We aren’t wasting time on leads that aren’t ready to buy.
Someone has to be in the middle to communicate the value our company brings to our prospects while also informing our internal teams of the prospects’ problems. The intelligence we now have has helped the sales teams be more prepared in selling and allows them to solve real business problems faster.
Now our marketing and sales groups live together, and sales enablement is the glue holding all of our sales and marketing efforts together.
Our global markets have grown. Business closes faster. We do a better job at closing deals with a customized framework.”
Marketing enhances sales efforts
Partnering with FitzMartin has helped drive our sales to the next level because they understand the entire customer journey.
— Territory Sales Manager
What's the cost of not solving the "dysfunction" problem?
In almost every business situation, the easy thing to do is nothing. But when sales and marketing are dysfunctional, when they operate in their own little siloes, the cost of doing nothing can be high. Fatally high. Wasted money. Wasted time. Wasted energy. Employee turnover. Frustration. It’s a vicious, self-perpetuating problem.
But it’s a problem that can be solved.