Video's impact on your BOTTOM LINE:
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Video will account for 82% of all internet traffic by 2022
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Marketers who use video grow revenue 49% faster than non-video users
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Using video in sales emails increases reply rates by 26%
Thanks to the growth of video accessibility via mobile technology and network improvements, and growth in video creation and distribution, the scalability of video in business only continues to grow. No, you don’t need to turn your sales team into Oscar ready starlets. No, you don’t need to invest hundreds of thousands into equipment and a studio. There are some simple steps everyone can take to become comfortable creating video and create video that’s meaningful, but the most important thing is to start, keep at it, and know that perfection only diminishes your authenticity.
Where to use video in sales
When it comes to sales, what are the best ways to incorporate video in your sales processes? Every organization will have it’s own unique nuance to take into account and as always, adjust based on insights you gather from the data you collect. But here are a few common uses of video in sales.
- Prospect with a personalized 1:1
- Walkthrough a proposal
- Personalized demos
- Create a library of responses for FAQs
- Tailor videos based on lead status or lifecycle stage
- Target accounts with personalized videos
Where to use video in marketing
As with sales, marketing can also provide a variety of ways to integrate video and will vary significantly from organization to organization and what your own analytics tell you. However, some common use cases:
- Lead generation
- Lead qualification
- Lead nurturing
EXPERTISE
At FitzMartin, we’ve developed agency partnerships with several MarTech providers, such as Vidyard, HubSpot, and RollWorks. With these and other providers, partnerships enable us to, first, better understand and develop MarTech-based expertise, and second, apply that knowledge to the work we do with our client partners.
Vidyard is a video management platform that provides easy-to-use tools to produce, upload, and distribute videos. Vidyard also provides ad-free hosting. You’ll see examples of video campaign success stories like this one.
Quick Start
We’ll get your team up and running with Vidyard, including:
- Goal Setting
- Standard Setup
- Existing Video Migration
- Admin & User Training
- HubSpot Integration (if applicable)
- Branded Sharing Page
- Custom CTA Setup (5)
- Embed Videos On Site (5)
- Report Creation (1)
- Sales Video Training
Grow With Video
We’ll provide ongoing strategy and support integrating Vidyard and Video thinking across your organization including:
- Integrate and activate video data into workflows and marketing automation
- Incorporate video into sales and marketing alignment and lead qualification
- Build bespoke sharing pages and CTAs for various teams and individuals (sales, support etc.)
- Build video sequences and templates to enable sales to incorporate video into prospecting and outreach
"One of our core values is Innovation. Because of this, we knew we had to change the way we communicated with our clients."