Applicable Clients:

  • A4PC
  • BOR
  • SPOC Oil and Gas
  • SPOC GRID
  • Martech Category: User Data
  • Martech Sub-Category: Customer Data Platform
  • Channel: Internal

 

Segment allows us to collect and centralize user data from across all sources to better understand online behaviour

Collect and unify data from ad platforms, CRM and programmatic advertising

Better reporting and insights for conversions across digital properties

Improve CPA modeling and cost to acquire specific behaviors and outcomes

Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. With Segment, our clients can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

Segment is used by over 20,000 companies across 70+ countries like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX.

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