Applicable Clients:
- Martech Category: User Experience
- Martech Sub-Category: Marketing Automation
- Channel: Web Pages
Salesforce Marketing Cloud provides enterprise-level marketing automation solutions
Marketing automation platform that incorporates email, advertising, social, user tracking and other marketing capabilities to engage users
Part of the Salesforce platform but an additional paid solution on top of Sales Cloud (CRM)
New features such as a.i.-powered personalization and loyalty tracking
Salesforce Marketing Cloud is a marketing automation platform for larger enterprise-level clients. It allows them to better target and engage customers while maintaining a single source in terms of user web engagement data. Its email automation capabilities allow organizations to target prospects and clients with relevant moments at scale with AI-powered personalization to inspire action and loyalty, and optimize overall marketing impact with unified analytics
