Marketing enhances sales efforts
Even with all the great successes we’ve had with SPOC, perhaps one of our proudest moments was being asked to lead a series of sales meetings. The confidence placed in us to develop, then lead, the curricula for those events showed the trust placed in us as a partner.
Challenge:
Create a training platform for sales, both in terms of onboarding and continuing staff development, all to improve seller skills to drive buyer behavioral change and maximize sales success.
Result:
A New Direction
It was a big responsibility that we undertook with a focus on the customer and the barriers that prevented sales. But the sales team was not the only department that participated in the training.
"Partnering with FitzMartin has helped drive our sales to the next level because they understand the entire customer journey."
Because the two teams are aligned, marketing was also intimately involved. And true to SPOC culture and its customer-centric approach to design, manufacture, and service, just about every department participated in one way or another.
Research was disseminated, challenges were laid out, and solutions determined.
are you inviting your current agency to your annual sales planning meeting?
As we noted earlier in this case study, SPOC has focused considerable effort on defining its values. Through its Lift Up initiative, it’s nurtured a culture that emphasizes the importance of one’s coworkers, community, country, and customers, as well as one’s own self. At its core, SPOC is also all-in on innovation, and that offers a foundation from which to push through the downturns and reach up to meet the opportunities, whenever they present themselves.
That’s a springboard to great things, and we at FitzMartin are proud to be a part of SPOC’s past, present, and future.
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