Building trust with podcasts
A big part of the sales job is engendering trust. The intimacy of the podcast offers the perfect medium to do just that, especially when you have a five-star executive like Bobby Mason that knows his way around an interview.
For those of you unfamiliar with podcasts, they’re basically a streaming version of audio programming. They’re available whenever the audience is ready to listen. Because they don’t require viewing, you can listen to them while doing other tasks, including driving, which those in the oil and gas market do plenty. Research into the medium shows they’re also a terrific way to make a personal connection with the listener.
Challenge:
Tap audiences unfamiliar with SPOC by leveraging the expertise and amiability of the company’s President and CEO; thereby marketing SPOC’s products, as well as creating a bond with its leadership.
Result:
National exposure to target market/audience.
What we at FitzMartin did was work with others in the space to find podcasts that target SPOC’s prospective audience. We then sat back and listened, as Bobby worked his magic.
As you can see from the Podcast Appearance page on the SPOC site, there’s been no shortage of those wanting Bobby on their programs. What’s more, the number of interviews posted to this page speaks volumes to current and potential customers about the credibility that Bobby has in the oil and gas market.
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