Video Production

Culture That’s as Much About Heart, as It Is the Bottom Line

As we noted above in the broader discussion of the Lift Up campaign, a big test of the effectiveness of a company culture campaign is that it’s not only employees who’ve been touched by it, but also a significant number of customers. This video proves that point, as it opens with customers discussing how SPOC’s core values are a selling point, a reason to not just do business with another company, but to trust and partner with them.  

To be effective a corporate culture campaign needs to be clear and concise to get the message across and achieve buy-in. In SPOC’s Lift Up video, the message is definitive and to the point.

Challenge:

Present and explain how the Lift Up campaign applies to SPOC’s greater audience—customers, prospects, employees, and recruits, even members of the media.

Result:

Award-winning culture video for presentations, conferences, and hiring.

“The Status Quo Is Our Enemy,” state the words on the screen, which are then followed by staff members describing their “care for our product” and why they “want it to be the best it can be.” 

“Every Job Is Important,” reads the narrator atop words on the screen. 

“Everyone Is an Innovator.” There’s no mistaking these are SPOC values, both for those viewing the video and those working and living it every day.