Culture Consulting

Culture That’s as Much About Heart, as It Is the Bottom Line

“For an innovation company, the status quo really is our enemy.” Those are the words of SPOC President and CEO Bobby Mason. Talk to him for just about any length of time and you’ll come to understand those aren’t just words. He means every last syllable. So, in a sense, really defining this Lift Up campaign was a breeze. 

Challenge:

Help define a company culture that constantly pushes for innovation, while supporting employees and advocating for ways to make the world a better place. 

Result:

Yes, it’s hard to quantify the effect of such a program, but the simplicity that is at the core of Lift Up allows for easy recall, understanding, and buy in. Maybe the ultimate test of Lift Up is that it’s not only employees who’ve been touched by it, but a significant number of customers and others in the industry as well. 

What we at FitzMartin did was distill down Bobby’s and his team’s approach to business and life. Consider the name of the program, “Lift Up.” It’s a clever play on words that touches on the industry in which they got their start—pumping management technologies for oil, gas, and water—and the very values SPOC exemplifies. It’s a terrific example of Cognitive Marketing’s “Emotional Arousal” process that looks as much inward—at the SPOC team—as it does to current and potential customers. 

No doubt, though, the biggest reason for this program’s success is that the SPOC team lives and breathes it. It’s a big reason why the company has been able to attract many of its talented staff and become so appreciated by its customer base.  

For more info about the Lift Up campaign, see “Lift Up Video, Culture Codified.” We also encourage you to visit the SPOC site to learn more about this program. While you’re there, you can even download the free “How-to Guide to Greatness” to get an even more complete understanding of Lift Up and the people behind it.