Video Selling Implementation

video's impact in A post-covid world

We created a Two-Minute Drive (TMD) video series offers short, to-the-point videos providing answers to questions frequently asked by customers. It was created during the beginnings of the pandemic to maintain contact with current and potential customers. (Read more here.) But what started out as mainly training videos, became a series of friendly contacts between people confined to and working from home. 

TMD has exceeded just about every expectation, in terms of engagement AND sales. The reasons for that success are many: timing, expertise, great concept, and terrific execution.

Challenge:

Create a non-YouTube online video library—one that’s free of ads and distractions—to house a series of focused, targeted videos to reach customers and prospects.

Result:

Building your own video library

Instead of using a public platform such as YouTube, the TMD series is posted to a video library, an “owned” video channel provided by Vidyard. Such a privately managed channel allows us at FitzMartin and SPOC to do things like manage privacy and permissions, block ads, group similar content together, and easily update videos.

PArtnership

At FitzMartin, we’ve developed agency partnerships with several MarTech providers, such as Vidyard, HubSpot, and RollWorks. With these and other providers, partnerships enable us to, first, better understand and develop MarTech-based expertise, and second, apply that knowledge to the work we do with our client partners.

Vidyard is a video management platform that provides easy-to-use tools to produce, upload, and distribute videos. Vidyard also provides ad-free hosting. You’ll see examples of video campaign success stories like this one.

In one client example, Vidyard is used as a video library and allows videos to be stored and shared in one spot.  it allows for easier collaboration between parties, which comes in all the handier when teams are de-centralized due to a pandemic. We’ve also been able to reduce file storage costs, control access, and embed the videos directly on the SPOC site. That, in turn, has allowed them to reap the rewards of search engine optimization (SEO), thereby boosting traffic and search results.