Centricity Podcast Episode 73 November 21, 2023
In this episode of the Centricity podcast, our host, Will Riley, meets with Eddie Yoon, one of the authors of The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different. They talk about the ultimate business strategy - category design - which uses a passion for change and the need to upend the status quo to drive innovation and growth.
Category Design - The Ultimate Strategy
Types of Category Designers
Reach out to Eddie via email at email@example.com
Follow Eddie on Twitter @eddiewouldgrow