---
title: Boosting Sales with Video
---

# 1:1 Video Implementation

Driving Revenue with Video

## Video's impact on your BOTTOM LINE:

- Video will account for 82% of all internet traffic by 2022
- Marketers who use video grow revenue 49% faster than non-video users
- Using video in sales emails increases reply rates by 26%

Thanks to the growth of video accessibility via mobile technology and network improvements, and growth in video creation and distribution, the scalability of video in business only continues to grow. No, you don’t need to turn your sales team into Oscar ready starlets. No, you don’t need to invest hundreds of thousands into equipment and a studio. There are some simple steps everyone can [take to become comfortable creating video](https://www.vidyard.com/blog/how-to-be-comfortable-on-video/) and create video that’s meaningful, but the most important thing is to start, keep at it, and know that perfection only diminishes your authenticity.

## Where to use video in sales

When it comes to sales, what are the best ways to incorporate video in your sales processes? Every organization will have it’s own unique nuance to take into account and as always, adjust based on insights you gather from the data you collect. But here are a few common uses of video in sales.

- Prospect with a personalized 1:1
- Walkthrough a proposal
- Personalized demos
- Create a library of responses for FAQs
- Tailor videos based on lead status or lifecycle stage
- Target accounts with personalized videos

## Where to use video in marketing

As with sales, marketing can also provide a variety of ways to integrate video and will vary significantly from organization to organization and what your own analytics tell you. However, some common use cases:

- Lead generation
- Lead qualification
- Lead nurturing

## EXPERTISE

At FitzMartin, we’ve developed agency partnerships with several MarTech providers, such as Vidyard, HubSpot, and RollWorks. With these and other providers, partnerships enable us to, first, better understand and develop MarTech-based expertise, and second, apply that knowledge to the work we do with our client partners.

Vidyard is a video management platform that provides easy-to-use tools to produce, upload, and distribute videos. Vidyard also provides ad-free hosting. [You’ll see examples of video campaign success stories like this one.](https://www.vidyard.com/customers/video-helps-reduce-costs-for-spoc-automation/)

 

![](https://play.vidyard.com/EJtNg8CrNTE7EipjrYAicB.jpg)

![videoselling](https://www.fitzmartin.com/hubfs/videoselling.png "videoselling")

![VidyardPartnerLogo](https://www.fitzmartin.com/hs-fs/hubfs/VidyardPartnerLogo.png?width=150&height=190&name=VidyardPartnerLogo.png "VidyardPartnerLogo")

![impcertbadge](https://www.fitzmartin.com/hubfs/impcertbadge.png "impcertbadge")

### Quick Start

### Grow With Video

---

![](https://play.vidyard.com/nvHP5PtnjHZCxyrgvKNQpd.jpg)

"One of our core values is Innovation. Because of this, we knew we had to change the way we communicated with our clients."