Applicable Clients:
- BOR
- A4PC
- SPOC Oil and Gas
- SPOC GRID
- Martech Category: User Data
- Martech Sub-Category: Data Visualization
- Channel: Dashboards
Tableau allows us to report and visualize digital user data in a meaningful way
Report on user data from data sources like Google Ads, Google Analytics or CRM data
Interactive dashboard tracking core conversion and user behavior data
Allows for streamlined optimizations for medium to large accounts
Tableau Desktop allows organizations to make data-driven decisions with confidence, by helping them answer questions more quickly, solve harder problems more easily, and uncover new insights more frequently through data.
With an integrated platform that is easy to start and scale, Tableau supports the entire analytics journey, from data preparation, to deep analysis, to the shared insights that allow us to make better decisions when it comes to digital media spend and resource allocation.