Applicable Clients:
- A4PC
- BOR
- Martech Category: Advertising
- Martech Sub-Category: Programmatic ABM
- Channel: Programmatic Display + Video
RollWork and NextRoll allow us to deliver programmatic display and video advertising
Easily create sales overview and engagement videos to market to leads in the sales cycle
Share demo and explainer video to better engage with prospects
Behavior analytics on how users engaged with videos
RollWork (AdRoll) is an account-based platform for programmatic display and video ads. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps us identify target accounts, engage them with digital and video ads and measure the effectiveness of these programs.
AdRoll serves as the display and video ad aspect of the RollWorks platform. It provides audience and first-party data targeting through its platform as well as the ability to create and deliver display and rich media ads.
