Aligned Podcast Episode 23 Oct 19, 2021
Macroeconomic Marketing: Using Financial Systems to Guide Marketing Strategy
Marketing has universal truths that guide how to operate best to marketing initiatives. Today’s episode of Aligned is a continuation of our conversation with guest Ed Rusch. He and Sean discuss how these truths, which Ed discovered by working in the supply chain for oil and gas, can be applied for any marketing strategy.
These marketing truths can be applied to everyone.
The Baltic Dry:
Pain Mapping - Humans do anything to avoid pain.
Low-hanging fruit that you can easily solve for your clients:
The main takeaway? Fast is not fast enough. When you look at the normal tempo of B2B businesses, they are highly planned. While it can be beneficial to have a plan for the entire year, is the messaging you planned out nine months ago really the most effective?