---
title: Hotjar
---

# [ Hotjar ](https://www.hotjar.com)

## Applicable Clients:

- Oakworth
- Thompson
- A4PC
- BOR
- SPOC Oil and Gas
- SPOC GRID

- **Martech Category:** User Experience
- **Martech Sub-Category:** Marketing Automation
- **Channel:** Web

## Hotjar allows us to visually track how users are engaging with client webpages

Provides website heatmaps that show where users are most engaged on a webpage

Behavioral analytics and user data to inform UI/UX decisions for web

Provides additional analytics when conducting a/b tests on a webpage

**Hotjar provides** product experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

![hotjar-1](https://www.fitzmartin.com/hs-fs/hubfs/hotjar-1.webp?width=382&name=hotjar-1.webp "hotjar-1")