Applicable Clients:

  • Oakworth
  • Thompson
  • A4PC
  • BOR
  • SPOC Oil and Gas
  • SPOC GRID
  • Martech Category: User Experience
  • Martech Sub-Category: Marketing Automation
  • Channel: Web

Hotjar allows us to visually track how users are engaging with client webpages

Provides website heatmaps that show where users are most engaged on a webpage

Behavioral analytics and user data to inform UI/UX decisions for web

Provides additional analytics when conducting a/b tests on a webpage

Hotjar provides product experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

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