Centricity Podcast Episode 69 September 12, 2023
In this episode of the Centricity podcast, our host Sean Doyle sits down with Ian Altman, author of Same Side Selling, to talk through the three most damaging sales tactics. Tune in to hear the importance of understanding and solving the buyer’s problems, focusing on results, and building buyer trust through tactful language.
Focusing on Features and Benefits
BANT (Budget, Authority, Need, Time Sensitivity)
Forgetting the Buyer
Pick up Ian's book, Same Side Selling: A Radical Approach to Break Through Sales Barriers, on Amazon!