---
title: The FitzMartin Blog | A B2B Marketing Blog | FitzMartin | Cognitive Marketing (2)
description: Cognitive Marketing | Visit our blog to gain insight into current B2B sales and marketing trends and find out how digital marketing and data are shaping everything we do! (2)
---

[![fitzmartin-logo-white](https://www.fitzmartin.com/hubfs/fitzmartin-logo-white.svg)](https://www.fitzmartin.com)

# The FitzMartin Blog

The latest insights and news to improve your sales and marketing.

## Latest posts:

### Topics

- [Marketing (26)](https://www.fitzmartin.com/blog/topic/marketing)
- [Cognitive Marketing (21)](https://www.fitzmartin.com/blog/topic/cognitive-marketing)
- [Sales (19)](https://www.fitzmartin.com/blog/topic/sales)
- [Business (10)](https://www.fitzmartin.com/blog/topic/business)
- [B2B (7)](https://www.fitzmartin.com/blog/topic/b2b)
- [FitzMartin (7)](https://www.fitzmartin.com/blog/topic/fitzmartin)
- [Sales Enablement (5)](https://www.fitzmartin.com/blog/topic/sales-enablement)
- [Company Culture (4)](https://www.fitzmartin.com/blog/topic/company-culture)
- [Data (4)](https://www.fitzmartin.com/blog/topic/data)
- [Rev Ops (3)](https://www.fitzmartin.com/blog/topic/rev-ops)
- [Talent (3)](https://www.fitzmartin.com/blog/topic/talent)
- [Recruitment (2)](https://www.fitzmartin.com/blog/topic/recruitment)
- [revenue operations (2)](https://www.fitzmartin.com/blog/topic/revenue-operations)
- [Guest Podcast (1)](https://www.fitzmartin.com/blog/topic/guest-podcast)
- [High-value, hard-to-reach (1)](https://www.fitzmartin.com/blog/topic/high-value-hard-to-reach)

[see all](https://www.fitzmartin.com/blog/topic/cognitive-marketing/page/2#)

Cognitive Marketing [One Simple Strategy to Add Value to Customers in Meaningful Ways](https://www.fitzmartin.com/blog/add-value-to-customers-in-meaningful-ways)

![Jessica Rose](https://www.fitzmartin.com/hubfs/Jessica%20Jardin_headshot-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/add-value-to-customers-in-meaningful-ways)

Sales Enablement [Empowering your Prospect Through External Forces (CogMar Process B)](https://www.fitzmartin.com/blog/cogmar-process-b)

![Jessica Rose](https://www.fitzmartin.com/hubfs/Jessica%20Jardin_headshot-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/cogmar-process-b)

Sales Enablement [Are You Arousing Your Clients - Emotionally? (CogMar Process C)](https://www.fitzmartin.com/blog/cogmar-process-c)

![Jessica Rose](https://www.fitzmartin.com/hubfs/Jessica%20Jardin_headshot-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/cogmar-process-c)

Sales [Why Driving Awareness Isn't Enough (CogMar Process A)](https://www.fitzmartin.com/blog/cogmar-process-a)

![Jessica Rose](https://www.fitzmartin.com/hubfs/Jessica%20Jardin_headshot-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/cogmar-process-a)

Cognitive Marketing [What do the Golden Circle and CogMar have in Common?](https://www.fitzmartin.com/blog/golden-circle-and-cogmar)

![Jessica Rose](https://www.fitzmartin.com/hubfs/Jessica%20Jardin_headshot-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/golden-circle-and-cogmar)

Cognitive Marketing [What is Cognitive Marketing?](https://www.fitzmartin.com/blog/intro-to-cogmar)

![Jessica Rose](https://www.fitzmartin.com/hubfs/Jessica%20Jardin_headshot-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/intro-to-cogmar)

Cognitive Marketing [Winning the Customer's Loyalty - the Organic Way (CogMar Conversion #5)](https://www.fitzmartin.com/blog/cogmar-conversion-5)

![Jessica Rose](https://www.fitzmartin.com/hubfs/Jessica%20Jardin_headshot-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/cogmar-conversion-5)

Cognitive Marketing [Guiding the Prospect Towards Realization and Reward (CogMar Conversion #4 )](https://www.fitzmartin.com/blog/cogmar-conversion-4)

![Jessica Rose](https://www.fitzmartin.com/hubfs/Jessica%20Jardin_headshot-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/cogmar-conversion-4)

Cognitive Marketing [Reassuring, Nurturing, and Setting Expectations for Your Prospect (CogMar Conversion #3)](https://www.fitzmartin.com/blog/cogmar-conversion-3)

![Jessica Rose](https://www.fitzmartin.com/hubfs/Jessica%20Jardin_headshot-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/cogmar-conversion-3)

Cognitive Marketing [Giving the Customer a Reason to Change (CogMar Conversion #2)](https://www.fitzmartin.com/blog/cogmar-conversion-2)

![Jessica Rose](https://www.fitzmartin.com/hubfs/Jessica%20Jardin_headshot-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/cogmar-conversion-2)

[ More posts ](https://www.fitzmartin.com/blog/topic/cognitive-marketing/page/3)

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