---
title: The FitzMartin Blog | A B2B Marketing Blog | FitzMartin | Anna Svarney
description: Visit our blog to gain insight into current B2B sales and marketing trends and find out how digital marketing and data are shaping everything we do!
---

[![fitzmartin-logo-white](https://www.fitzmartin.com/hubfs/fitzmartin-logo-white.svg)](https://www.fitzmartin.com)

# The FitzMartin Blog

The latest insights and news to improve your sales and marketing.

## Latest posts:

### Topics

- [Marketing (26)](https://www.fitzmartin.com/blog/topic/marketing)
- [Cognitive Marketing (21)](https://www.fitzmartin.com/blog/topic/cognitive-marketing)
- [Sales (19)](https://www.fitzmartin.com/blog/topic/sales)
- [Business (10)](https://www.fitzmartin.com/blog/topic/business)
- [B2B (7)](https://www.fitzmartin.com/blog/topic/b2b)
- [FitzMartin (7)](https://www.fitzmartin.com/blog/topic/fitzmartin)
- [Sales Enablement (5)](https://www.fitzmartin.com/blog/topic/sales-enablement)
- [Company Culture (4)](https://www.fitzmartin.com/blog/topic/company-culture)
- [Data (4)](https://www.fitzmartin.com/blog/topic/data)
- [Rev Ops (3)](https://www.fitzmartin.com/blog/topic/rev-ops)
- [Talent (3)](https://www.fitzmartin.com/blog/topic/talent)
- [Recruitment (2)](https://www.fitzmartin.com/blog/topic/recruitment)
- [revenue operations (2)](https://www.fitzmartin.com/blog/topic/revenue-operations)
- [Guest Podcast (1)](https://www.fitzmartin.com/blog/topic/guest-podcast)
- [High-value, hard-to-reach (1)](https://www.fitzmartin.com/blog/topic/high-value-hard-to-reach)

[see all](https://www.fitzmartin.com/blog/author/anna-svarney#)

B2B [The AI Disruption to Search: What It Means for B2B Marketing](https://www.fitzmartin.com/blog/the-ai-disruption-to-search-what-it-means-for-b2b-marketing)

![Anna Svarney](https://www.fitzmartin.com/hubfs/Anna_01_4901-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/the-ai-disruption-to-search-what-it-means-for-b2b-marketing)

[Why 68% of Manufacturing & Industrial Marketing Agencies Struggle to Prove ROI—And What to Do About It](https://www.fitzmartin.com/blog/why-68-of-manufacturing-industrial-marketing-agencies-struggle-to-prove-roi-and-what-to-do-about-it)

![Anna Svarney](https://www.fitzmartin.com/hubfs/Anna_01_4901-1.jpeg) [ Read more ](https://www.fitzmartin.com/blog/why-68-of-manufacturing-industrial-marketing-agencies-struggle-to-prove-roi-and-what-to-do-about-it)

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