Aligned Podcast Episode 13 May 4, 2021
Will Riley works with chief revenue officers of the clients of FitzMartin, and he’s talking about demand generation, which for many companies represents an early-stage misalignment.
This conversation is part of our continuing discussion around revenue operations and why it’s such a big focus right now. Rev ops is a function that consolidates, organizes, and improves communication between three teams that are typically siloed: marketing, sales, and customer success.
Why Rev Ops, and why now?