Aligned Podcast Episode 33 March 1, 2022
As the third-party digital cookie begins to crumble, what does that mean for marketing professionals? In today’s episode of Aligned, Sean and FitzMartin’s Revenue Operations Director WIll Riley discuss the implications of upcoming internet privacy changes and outline tactics to maintain effective digital marketing in 2023.
Cookies and Privacy - What’s the difference?
The year 2022 will define privacy laws.
First-party cookie versus third-party cookie:
In 2023, Google Chrome (which accounts for 80% of data traffic) will completely phase out third-party cookies.
Strategies for companies to start implementing: