Aligned Podcast Episode 31 February 1, 2022
Storytelling isn’t just a way to share your business’s stories and information; it’s a way to connect with your audience and elicit meaningful emotions on their voyage through their customer journey. In today’s episode of Aligned, we’re taking a look through the Aligned Archives to relisten to Sean’s conversation with commercial film director Taylor Robinson in this two-part episode. The topic? The art of storytelling.
Applying storytelling to sales:
Starting a Successful Story:
Crafting stories to achieve business goals:
What do I do if I see my competitors also telling people stories?
You want the audience to be the hero, not the business (or the product.)
Storytelling is a business tool that can draw more value from your marketplace.