Aligned Podcast Episode 44 August 18, 2022
In the end, the goal of every sales and marketing department is to help their organization close more deals. But did you know six key elements can help manage how a professional relationship operates? In today’s episode of Aligned, Sean is joined by sales expert and founder of The Sales Evangelist Donald Kelly in the first of a three-part series to learn how to apply a framework to build and maintain scalable sales pipelines.
Environmental controls dictate the boundaries of the relationship.
Preventing buyer’s fatigue:
Managing different perspectives at different touchpoints within the buying journey:
Aligned Episode Resources:
This episode is sponsored in part by FitzMartin’s Sales and Marketing Alignment:
Why does proper sales and marketing alignment result in a 32% average lift in revenue? Because a unified company centered around its prospects can’t help but thrive.
FitzMartin’s Sales and Marketing Alignment program will analyze your current sales and marketing structure to deliver a plan based on the needs of your prospects, bringing you increased revenue, expansion opportunities, and (above all) a unified front when communicating with prospects.
To set your company up for success, visit fitzmartin.com/solutions to discover how to unify your sales and marketing for the best results.
This episode is sponsored in part by Fitzmartin’s Organization and Culture Alignment:
Company culture and retention are directly connected. After all, if you fail to build good company culture, you fail to retain top talent. At FitzMartin, we help leaders like you raise their NPS scores from the low 60s to the high 80s (and, more importantly, present a plan to help you do the same.)
Create your company culture based on a shared mission to attract and retain top talent. Visit fitzmartin.com/solutions to learn more.