Welcome to FitzMartin

We’re a specialized business-to-business marketing communications firm. But what we truly specialize in is the art and science of persuasion — convincing your clients and prospects to buy your products and services.

What defines B2B? If you sell to other businesses (as opposed to anyone with a body temperature), you face some unique challenges that traditional advertising agencies are not prepared to meet. If you sell business - to - business, you more than likely need thinking and tactics beyond traditional advertising. The majority of our most successful engagements come with clients that have tried “traditional agencies” and come away disappointed.

What makes us different? We understand what it takes for you to make a sale. The longer cycle. The multiple decision makers. The intense competition.

So, how do we persuade people to buy from you? We begin with your sales cycle. From there, we think through strategies and tactics to help motivate your prospects to become customers. We then create tools to help your salespeople get in the door, and others to help them move toward the close.

Along the way, we build your case. To persuade, we use both emotional and logical arguments. We ground everything in the truth. Clearly. Effectively. And beautifully.