the WORK

Professional Services

Burr & Forman, LLC

Davis Architects

High Cotton

MacPaper

Virginia Association of REALTORS®

Manufacturing

Invision Carpet Systems

J&J Commercial

Kimball International

Non-Profit

Freshwater Land Trust

Red Mountain Park

MHRC

Investor Relations

Emageon

Compass Bancshares

Harbert

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Kimball

Kimball’s Skye chair was drowning in a sea of competition. They needed a memorable way to dramatize the product’s one distinctive advantage to specifying designers. This tool illustrated the chair’s ability to easily adjust to four widely different body types and could be used as either a direct mail piece or for sales presentations. Every product has an advantage. It takes marketplace study to find it and guts to focus on the small things that make a big deal.

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