the WORK

Professional Services

Burr & Forman, LLC

Davis Architects

High Cotton

MacPaper

Virginia Association of REALTORS®

Manufacturing

Invision Carpet Systems

J&J Commercial

Kimball International

Non-Profit

Freshwater Land Trust

Red Mountain Park

MHRC

Investor Relations

Emageon

Compass Bancshares

Harbert

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Invision Carpet Systems

Sample Kit

Invision needed to distinguish its new products from the countless new introductions by rival manufacturers. This campaign dramatized the concept of the product — nylon carpet that mimics the look of authentic wool and silk, but with natural advantages in price and durability over the original. Proof is in the tasting of the pudding. Sales have tripled. We are sure it was all the marketing (just don’t tell the sales guys we said so.)

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