the WORK

Professional Services

Burr & Forman, LLC

Davis Architects

High Cotton

MacPaper

Virginia Association of REALTORS®

Manufacturing

Invision Carpet Systems

J&J Commercial

Kimball International

Non-Profit

Freshwater Land Trust

Red Mountain Park

MHRC

Investor Relations

Emageon

Compass Bancshares

Harbert

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High Cotton

Identity

High Cotton found it difficult to integrate its four distinct business units under one brand, primarily because each division’s targets had distinctly different needs. Their challenge, their need was to create an overarching brand that reflected their core principles yet allowed each division to distinguish itself.

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