News
FOR IMMEDIATE RELEASE
FitzMartin, Inc., Hired by LSI Wallcoverings
BIRMINGHAM, Ala. (February 14, 2008) LSI, a contract wallcovering company, has engaged Birmingham-based marketing firm FitzMartin, Inc to develop its strategic marketing plan and brand position.
The first in the world to recycle vinyl wallcovering, Louisville-based LSI Wallcovering, is an industry leader in green building. Founded in 1955, LSI claims a rich history of technological innovation including development of Second-Look, the first recycled vinyl wallcovering, and TerrenTM, a cellulose-based substrate. Among the first manufacturers to eliminate solvent inks, LSI produces low-VOC wallcoverings with water-based inks. A member of USGBC and IIDA, LSI recycles inks, manufacturing waste, and post-consumer wallcovering and researches and develops new methods of sustainability.
FitzMartin is a specialist in business-to-business marketing. The firm that uses innovative thinking, intelligent planning and a unique creative philosophy to build brands that connect with customers and drive sales. FitzMartin has deep experience in the biotechnology, construction trades, contract furnishings, financial services, and high technology industries.