Mac Logue
writer, brand development

Mac is first a writer, which means he’s part gypsy. Over his career, Mac has developed deep expertise in contract furnishings, financial services and education, mostly because he’s had lots of jobs and worked for lots of clients. That might sound a bit unstable, but for our clients, it means that Mac can write simply about even the most complex subjects—from pharmaceutical research to financial instruments—while giving the reader clear reasons to prefer our clients.

Mac is also an expert in brand development. At FitzMartin, he’s worked with countless clients to articulate the heart of their brands, clearly and compellingly. Prior to joining FitzMartin, like most writers, his career was a bit eclectic. He worked for many years as the Director of Marketing for United Chair, a then-$96 million manufacturer, where he managed all aspects of the company’s brand. He also played professional golf and peddled public relations for a minor league baseball team among other things.

Personally, Mac and his wife (an art director herself) are raising two small children who get less small with each passing day. In their house, if someone isn’t reading, writing or drawing it’s considered a minor upset.